Field & Events Marketing Specialist

2 weeks ago

Oakville, Canada GTY Technology Full time

**The Opportunity**

GTY is on the hunt for a self-starter who is driven by curiosity to join us as a Field Marketing Specialist. This is an amazing opportunity to be part of a high-performing team that’s fueling the digital transformation of the public sector.

The Field Marketing Specialist will help support our diverse portfolio of field marketing programs online and in-person at both a regional and national level across Canada and the United States. From tradeshows to user forums and webinars to roundtables, we value the opportunity to interact with prospects and customers. These initiatives are historically the highest contributor to pipeline development and serve as a great way to better understand the market. In this role, attention to detail is key but execution goes far beyond the event/activity. You will have ownership of field marketing programs and help define our approach while working cross functionally with the rest of the Marketing team and Sales. Your primary mandate is to bring our brand and message to life while driving qualified pipeline that ultimately result in bookings.

**The Challenge**
- What You’ll do:_
- **Strategy**: Assist with the execution of the overall field marketing strategy and work to build brand awareness and growth
- **Research**: Work with various stakeholders to identify opportunities in the region and segment you are targeting
- **Events**: Plan and execute events such as conferences, tradeshows, speaking engagements, roundtables, user groups, and much more
- **Project management**: Work cross functionally with stakeholders while managing multiple marketing programs and competing deadlines
- **Manage vendors and associations**: Build strategic relationships with vendors and partners, aiding in the coordination and planning of syndicated content and co-planned events
- **Measure and communicate results**: Track the progress of your initiatives and communicate the results with your team

**The Right Fit**
- What You’ll Bring:_
- 3-5+ years’ experience in B2B field marketing or demand generation, SaaS experience is a plus
- Degree or diploma in marketing, a related discipline, or relevant work experience
- Knowledge of the field marketing landscape and lead generation best practices
- Experience managing and executing large and small-scale events and conferences, as well as designing custom events
- Familiar with event best practices, contingency planning, vendor scoping and contract negotiations
- Strong written and verbal communication skills, working with a variety of internal and external stakeholders
- Strong organizational skills and attention to detail, managing multiple programs and deadlines
- Proficiency using CRMs (Salesforce), marketing automation tools (Pardot) and virtual event platforms
- Good working knowledge of Microsoft Office, specifically Excel and PowerPoint
- Experience owning targets for MQL and pipeline contribution
- Understanding of tracking and reporting on program results, effectiveness and ROI

**Core Competencies**:Organized, Detail-Oriented, Curious, Resourceful, Team Player, Communication, Strategic Thinking, Problem Solving, Flexibility, Results-Oriented

**Location & Travel**

This role will be remote with the occasional travel to our beautiful office in Waterloo, Ontario.

**What It's Like to Work at GTY**

At GTY, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. As part of the GTY Technology family of companies, we offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of the perks that GTY employees enjoy:
**Competitive wages**
We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.
- ️ **Wellness days**

What’s better than a long weekend? An extra long weekend This summer let's begin and end the summer with an extra day ontop of the long weekend (July and Sept) An extra day to decompress and spend time doing the things you love.
**Community Engagement Committee**
At GTY, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.

**Flexible time and remote work**
We understand that what a work day looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it's a fit for you and the specific role you’re interested in.

**Benefits**
Ask us for a copy of our health and dental benefits

**Culture committee**
Celebrate at every occasion with the culture team They make sure that our team’s culture is bustling, with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

**About GTY Technology Holdings Inc.**

GTY Technology Holdings Inc. (“GTY”) is a leading public sector technology company. Through its six business

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