Email Marketing Specialist
3 weeks ago
Finsana is a global fintech company that specializes in catering to underserved and underbanked consumers. Our organization has a passion for helping people financially through our technology solutions which has allowed us to serve millions of consumers globally.
Headquartered in Montreal Canada, with offices in the United States and Latin America, we encourage personal and professional growth in equal measures. To create the best possible experience for our employees, we continuously invest in our teams and provide opportunities for growth.
RESPONSIBILITIES
- Conducting extensive A/B and multivariate testing, analysis, and reporting on key metrics impacting delivery, open rate, click through rate, conversion rate, and ROI;
- Developing meaningful database segmentation to tailor appropriate campaigns for targeted audiences;
- Creating data and content strategies to maximize performance;
- Working alongside Compliance to foresee and anticipate legal and/or regulatory issues;
- Keeping focus on long-term vision while executing on short-term performance goals.
- Maintain up-to-date campaign calendar and coordinate with internal stakeholders.
- Tracking and reviewing all campaign metrics on a daily, weekly, monthly, and ad hoc basis to identify opportunities for optimization, and help build presentations (PPT) for senior leadership.
- Measurement and optimization of content and campaign performance.
- Work with graphic designers to develop marketing campaign creative assets.
- Collaborating and assisting on other marketing/sales projects as requested.
**REQUIREMENTS**:
- Degree/Certification in Marketing Management, Advertising, Communications, or equivalent.
- Extensive experience in all areas of campaign management
- IP reputation management for both dedicated and shared IPs
- Working knowledge of delivery protocols and policies for all major domain groups.
- Basic understanding of HTML knowledge
- Excellent project management skills specific to marketing.
- HTML/CSS/AMP Knowledge
- Analytics, Reporting, (FBL's, Postmaster Tools, SNDS)
- ISP and ESP Knowledge
- Delivery Protocols and Policies: (SPF, DKIM, DMARC)
- Compliance and Legal Knowledge
- Graphic Design Basics, Mobile and Testing Tools
- Linux LAMP experience, Apache, MySQL, and PHP/Python, basic scripting, or coding knowledge (as an asset)
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