Admn o 24r

Posting Title- ADMN O 24R - Marketing & Advertising Manager- Position Classification- Administrative Officer R24- Union- GEU- Location- Burnaby, BC V3J 1N3 CA (Primary)- Salary Range- $69,185.43 - $78,814.47 per annum- Close Date- 4/3/2023- Job Type- Regular Full Time- Temporary End Date- Ministry/Organization- BC Public Service -> Liquor Distribution Branch- Ministry Branch / Division- Liquor Distribution Branch of British Columbia- Job Summary**Marketing & Advertising Manager**
**Administrative Officer R24**

At the Liquor Distribution Branch (LDB) our vision of ‘Service. Relationships. Results.’ is all about providing a valued service, building strong relationships with our stakeholders, and achieving greater results for the province.

The LDB is one of two branches of government responsible for the cannabis and liquor industry of B.C. We operate the wholesale distribution of beverage alcohol and non-medical cannabis within the province, as well as the household retail brands of BC Liquor Stores and BC Cannabis Stores.

We employ nearly 5,000 people in over 200 communities and have hundreds of career opportunities spanning our entire wholesale, retail and corporate operations - from supply chain logistics, to high-tech solutions, and everything in between. The LDB has been named one of BC’s Top Employers 12 times over for offering exceptional places to work, flexible work hours and earned days off, extended health and dental benefits, maternity and parental leave top-up payments, a pension program, in-house professional and leadership development, and subsidies for professional accreditation.

Liquor Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the daily operations of the 198 BC Liquor Stores. The Retail division develops and executes key strategies to drive business, creates systems and processes, and establishes daily retail procedures to maximize operational excellence, while upholding BCLDB’s core values of service, relationships and results. Working in this vibrant, creative and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.

Reporting to the Senior Manager, Marketing & Advertising, the Marketing & Advertising Manager is responsible for designing, planning, managing, implementing, and evaluating BC Liquor’s marketing, advertising and Social Responsibility promotions and activities to ensure BCL’s business and marketing goals are achieved. This role is responsible for increasing brand awareness, brand affinity and driving traffic to BCL’s 198 locations and future ecommerce platform. This includes designing, developing and implementing product or store focused cooperative promotional programs with supplier trade groups, foreign trade commissioners/consulates, other ministries and other internal departments and leading BCL owned marketing initiatives and programs working in collaboration with the merchandising team. The position is also responsible for managing BC Liquor’s Social Responsibility Programs.

A criminal record check is required.

For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.

An eligibility list for temporary future opportunities may be established.

**Position Requirements**:
**Education and Experience**:

- Degree in Marketing, Business or related program and a minimum of 3 years of recent* experience.

OR
- Diploma or Certificate in Marketing, Business or related program and a minimum of 5 years of recent* experience.
- Recent experience must be within the last 7 years with the following:

- Experience in retail marketing/advertising/strategy.
- Experience with in-store marketing programs in a retail organization.
- Minimum of two years of experience supervising employees in a marketing environment.
- Experience in a large, distributed retail environment is preferred.

Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

For specific position-related enquiries, please contact **Shaina Walker, Senior Manager, Marketing and Advertising at 604 252-8739.**

**Note**: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.
- Job Category- Administrative Services, Leadership and Management