Media Planner

4 months ago

Markham, Canada Active International Full time

**Title**: Media Planner
**Work hours/week**: 40
**Pay Type**: Salaried

**Overview**:
The role of a Media Planner is to manage the media planning product through preparing and presenting media recommendations and plans. This role requires you to work as part of an integrated media team to ensure the product is grounded in insights, experience and data, resulting in flawless media executions.

**Your Responsibilities**:
Media Strategy Development and Execution
- Deliver findings from various Media research tools to identify audience targets, media habits/trends and competitive landscape.
- Translate client briefs into ideas and actions - develop comprehensive media plans & present recommendations across all channels including analysis and rationale that answers the client objectives and go beyond the brief.

Media Planning and Client management
- Prepare and maintain blocking charts and regularly evaluate the campaign performance working with the activation team to ensure adherence of client requirements.
- Prepare and present evaluations of media opportunities or POVs of interest to clients, fostering strong client relationships and respectful partner relationships through responsible, reliable, and resourceful interactions.
- Manage end to end Print & (D)OOH plans.
- Work closely with creative agencies (wherever applicable) in developing holistic recommendations.

Vendor Management and Negotiations
- Source and evaluate proposals from media partners as required.
- Initiate and coordinate the media buying process across the SME’s in order to deliver exceptional results.
- Remain up to date with latest updates from major media partners.

Finance & Reporting
- Responsible for accurate and timely client finance reports and budget control reports (BCRs).
- Ensure client budgets are managed and on track.
- Work with Finance & Activation teams to ensure invoices are built as per alignment with Blocking charts and client alignment.
- Support and collaborate with Activation teams in the creation of campaign post reports.

Others
Mentor and train junior team members
Continue to proactively develop knowledge of the media landscape, staying informed about industry trends, emerging technologies and best practices.

**In return we offer you the following**:

- A caring, diverse, and inclusive culture with an open, collaborative work environment where your ideas and input are valued
- A flexible, hybrid approach to at-home and in-office work
- Competitive health and dental benefits package, including health care spending account
- Career development and training opportunities
- Wellness programs and allowances
- Volunteering opportunities, fundraising and charitable donation matching through Active Cares
- Free parking, proximity to 2 major highways and a variety of restaurants in the East Beaver Creek neighbourhood in Markham

**Key Competencies**:

- ANALYTICAL - Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
- CUSTOMER SERVICE - Responds promptly to customer needs; Responds to requests for service and assistance; Meets commitments.
- DETAIL - Demonstrates attention to detail and ensures accuracy of information.
- INTERPERSONAL SKILLS - Solution-oriented; Maintains confidentiality; Remains open to others' ideas and tries new things.
- ORAL COMMUNICATION - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Participates in meetings.
- PROBLEM SOLVING - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
- TEAMWORK - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
- TECHNICAL SKILLS - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
- WRITTEN COMMUNICATION - Writes clearly and informatively; Able to read and interpret written information.
- ABILITY TO WORK IN A FAST-PACED ENVIRONMENT - able to prioritize workload, manage deliverables, and have high attention to detail.

Education & Experience
- Knowledge of & experience in media planning across both offline and online channels
- Vividata, Vivix, MediaOcean, Prisma knowledge is an asset
- Education in Marketing & Advertising is preferred
- Experience: 3-5 years within an agency environment (minimum of 1 year in integrated media planning or buying experience)

Note
This hybrid role will require you to be in the Markham office eight days per month; our office is me

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