Demand Generation Manager

2 weeks ago

Vancouver, Canada Produce8 Full time

At** Produce8,** we think the future of work is digital despite the location, but the tools and processes used to operate it are still analog and in-person. Work needs a re-think, and we're stepping in.

As a venture-backed startup launched out of Top Down Ventures, we're building a new category of software to help teams collaborate more deeply, communicate more efficiently and work more productively together in the modern work environment. Produce8 is a digital work analytics platform that helps distributed and digital-first teams understand how they interact with their technology and each other. We're laser-focused on the future of work and crafting a platform to enable it.

We're passionate about creating the best digital work experience for our people. Our company culture supports flexible work hours and finding new ways to reduce digital distractions so our team members can have more calm and focused time in their days.

If you're looking to continue building your career in SaaS, this is an opportunity to join a team dedicated to building a company and a culture you'll want to stay with for years.

The Opportunity

As our** Demand Generation Manager**, you will be a critical part of our early team. You will work to determine our path from supporting a handful of customers taking part in an invite-only beta to the launch and growth of the business. Working under the guidance of an experienced leadership and advisory team, you'll have the chance to help build a business that will compete in a multi-billion dollar market. Go-to-market is an extremely challenging aspect of SaaS startups, and we need to be driven, creative people to help make it happen This is your opportunity to help launch a company and take on an early leadership role.

Summary

Ideally, we are looking for an individual that has worked in early and mid-stage B2B tech companies and has very strong skills in progressive Demand Gen, Public Relations, Product Marketing and/or other similar marketing roles; to understand the playbook and levers for growth in the adjacent areas (brand, operations, marketing automation, etc.).

We are a startup, and **we need doers,** not just managers - so you need to be able to define our marketing strategy **and** deliver the work until the team has been expanded.

They will be well supported by our leadership team, who have deep experience in technology marketing, so if there are gaps in their portfolio, there will be people who can help fill them. They will blaze the trail and ultimately recruit and manage the team needed as we grow.

**Responsibilities**:

- Working directly with our leadership team and the Digital Marketing Manager on a roadmap plan and executing effective marketing campaigns
- Design and executing Produce8's community strategy to increase client engagement
- Analyze campaigns, market trends and the competitive landscape
- Capable of organizing/hosting in-person and virtual corporate events (webinars).
- Being the owner of the logistics under the marketing campaigns, involving strategy, budgeting, data (MQL) and reporting on KPIs.
- Working directly with vendors to procure marketing materials, printed collateral, and event swag.
- Assist in design, content, web development and possibly social media
- Drive B2B customer acquisition and retention
- Help discover our sales motion, lay down the marketing playbooks, and establish the marketing calendar.
- Manage our marketing tech stack, including HubSpot.
- Continue to explore and develop our brand awareness.
- Develop and deliver end-to-end campaigns
- Develop and integrate marketing strategies (events, digital, PR, and more)
- Amplify blog content, and manage social media channels and strategy.
- Work alongside Customer Experience, Sales, Product and the leadership team to determine and manage the integrated marketing roadmap.
- When we are ready to put the pedal down, help recruit, develop and ultimately manage the marketing team

**Qualifications**:

- Bachelor's degree in Marketing, Communications or a related field
- 5+ years of experience in progressive Demand Generation,Public Relations, Event Marketer and marketing roles in B2B SaaS businesses
- Knowledge of trade shows, webinars and event sponsorships
- Having a Startup Mentality, able to adapt to wear different hats.
- Excellent written and verbal communication skills
- Driven, self-starter - excited by start-ups and growth-stage environments

About Us (Culture and Team)

We embarked on this mission because we genuinely love building great products, and everything we do is oriented toward creating an environment that fosters innovation and excellence.
- Autonomy within the team takes ownership of features and components
- Frequent knowledge sharing and pair programming are encouraged
- Work from home with an emphasis on focus time and flow
- Results-oriented leadership (it's what we produce that matters most)
- High trust and transparency between all team members
- Learning and D

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