Demand Generation Manager

2 months ago


Vancouver, Canada Quandri Full time

**We’re Quandri, our mission is to unlock the world’s insurance data so brokerages and agencies can best serve their clients. Our Renewal Intelligence Platform is designed to help brokerages save time, increase profitability, and drive better outcomes for their staff, clients, and business.**

We saw 8x ARR growth last year and are aiming for 3x this year. Named one of LinkedIn’s Top Canadian Startups in 2024, we have already made a big impact on the insurance industry. However, what matters most is making our customer’s lives better one renewal at a time. We want you to be a critical part of that journey We’re a hybrid company, with ⅔ of our team in Vancouver and the rest distributed. For those in Vancouver, we have an office in Gastown that we expect people to be at three days a week. We understand both the advantages of some flexibility around personal lives, and the positive interpersonal effects of in-person collaboration.

Running a profitable personal lines book of business is harder than ever for insurance brokerages. Market conditions, rising costs, talent shortages, and staffing constraints are just some of the challenges that hinder profit margins, scalability, and exceptional client service. Trusted by 5 of Canada’s top 10 brokerages, Quandri is transforming the renewal process with AI-driven automation, enabling proactive workflows and delivering data-driven insights.

Today’s renewal process is often reactive, with brokers focusing on clients who request help rather than adopting a proactive, data-driven approach. Quandri is revolutionizing renewals by offering a platform that uses AI and automation to streamline operations. This allows brokerages to retain more business, enhance client and staff experiences, reduce E&O risk, and boost sales through upselling and cross-selling.

Looking to make an impact in your next role? How about transforming an entire industry? At Quandri, we’re unlocking new frontiers in insurance. To do that, we model our culture as a crew of interstellar astronauts. As Quandronauts, we’re committed to building a company that is diverse and multi-faceted. We’ve raised venture capital from top US and Canadian investors to help us achieve our mission, and are now scaling to achieve this.

**About the Role**:
The primary objective of this position is to deliver high-quality Sales Qualified Leads to our sales team. You will collaborate closely with sales and marketing ops to ensure leads meet Quandri's lead qualification standards, playing a critical role in the development and optimization of our lead scoring model. Success in this role will depend on your ability to actively generate, review, validate, and ensure the quality of leads. You will also work alongside our marketing ops team to track and manage pipeline metrics, ensuring smooth progression of leads through the sales funnel.

**What you’ll do**:

- Develop and execute an Account-Based Marketing (ABM) strategy, targeting named enterprise accounts.
- Manage conferences and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growth.
- Collaborate closely with sales to align on lead generation goals, operationalize handoff processes, and ensure leads are converted into new opportunities in a timely manner.
- Collaborate closely with marketing ops to analyze campaign performance and utilize data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue.
- Work with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our HubSpot CRM.

**The right person for this role will have**:

- 6+ years of professional non-internship marketing experience in a B2B SaaS capacity
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts
- Experience with A/B testing
- Experience creating, managing, and optimizing digital marketing campaigns to maximize ROI and ensure effective targeting and budget utilization.
- Experience implementing an integrated Editorial Calendar (will work with the VP of Marketing and be responsible for hiring/managing a content creator)
- Experience using the following tools: HubSpot Marketing and Sales Hub, Canva, Zoom, Apollo, Webflow
- Proven experience scaling the demand generation discipline at a series A/B startup

**Bonus points if you have**:

- Experience developing and executing complex, data-driven SEO strategies utilizing SEO tools and techniques, including keyword research, on-page/technical optimization, and performance monitoring
- Experience working with ZoomInfo, 6sense, Paid SEM, Semrush/Moz
- Experience with conference planning, management and logístical coordination (before, during, and after the event)

**Our guiding principles**:

- ** Customers at the core**. We put the customer at the centre of all we do. At a basic level, we believe business success comes down to talking to custo



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