Marketing & Communications Manager

5 days ago

Toronto, Canada Serco North America Full time

Position Description:
**Purpose of the Job**:

- This position is a key member of Serco’s Employment Services team, responsible for managing, developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Support building key relationships that will support community job seekers and businesses and help to build a healthy economy from a community lens.

**Primary Duties and Responsibilities**:

- Responsible for the design, implementation, and management of a range of online & offline communication strategies.
- Creating and managing all marketing materials and collateral in line with brand direction.
- Implementing online marketing activities including social media, demand generation, lead generation, etc.
- Tracking the effectiveness of various campaigns and course corrections as required.
- Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Coordinate media relations, including working with mainstream and niche media, events, messaging.
- Collect and develop compendium of open-source media content related to Employment Services and related current events.
- Prepare senior staff for media engagements, including background, context and messaging.
- Provide analytical support to evaluate communication reach and effect.
- Develop presentations, collateral, advertising, and promotional campaigns.
- Build and maintain key relationships with community groups and businesses that will ensure success of employment services.
- Flexibility required to interact with and manage a broad range of stakeholders, competing priorities and changing environment.
- Occasional travel as required (10%).
- Support other Serco Canada programs and corporate functions as required.
- Other duties as assigned.

Qualifications:
**Qualifications**
- Bachelor’s degree in Business Mgmt, Marketing, Communications or a related field, or equivalent professional history.
- 3-5 years of relevant marketing and communications experience; experience in the employment and employability sector an asset.
- Detailed understanding of Ontario employment support programs and the employability sector. Experience in other jurisdictions may be considered.
- Experience operating in a multi-stakeholder environment.
- Politically incisive in communicating effectively with customers, sector stakeholders, partners and external bodies as relevant.
- Excellent people leadership skills. Must be skilled in communicating, cross cultural management, organizational culture development and motivating staff.
- Thorough understanding of all aspects of operational safety, environmental and security/confidentiality issues.
- Ability to act quickly and decisively with solutions to unexpected issues.
- Effective communication skills (written and verbal) both internally and externally.
- Ability to work independently and/or as part of a team.
- Strong time management and ability to handle multiple demands and set priorities.
- Ability to work under stressful conditions and in a fast-moving environment.
- Ability to meet deadlines and keep stakeholders engaged on project timelines.
- Flexible, self-motivated, organized, and confident.
- Proficiency with Microsoft Office: Word, Excel, PowerPoint, Outlook.
- Effective communication skills and ability to work cross functionally within the organization.
- Excellent collaborative leadership and organizational skills.
- Strong degree of integrity and judgment.
- Willing to take ownership for the outcomes of projects within scope of responsibility.
- Strong planning, coordination, execution and analytical skills.

**Health & Safety**:

- Ensure compliance with all regulations, policies and procedures pertaining to the operations including occupational health and safety, environmental, and quality.
- Responsible for the safety of all personnel, equipment, and facilities under the scope of this position, in accordance with Provincial, Federal, Serco and customer safety regulations and procedures.

**Other**:

- Comply with Serco Canada Inc. policies and procedures.
- Performs other tasks as assigned.

Company Overview:
Serco Inc. (Serco) is the Americas division of Serco Group, plc. Serco serves every branch of the U.S. military, numerous U.S. Federal civilian agencies, the Intelligence Community, the Canadian government, state and local governments, and commercial clients. We help our clients deliver vital services more efficiently while increasing the satisfaction of their end customers. Headquartered in Herndon, Virginia, Serco Americas has over 9,000 employees and is part of a $4 billion global business that helps transform government and public services around the world. At Serco, our employees are our most valuable asse

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