Manager, Marketing

2 months ago

Toronto, Canada MCAP Full time

**Manager, Marketing & Communications**

**MCAP at a Glance**

Joining MCAP means you will be a part of our diverse workforce of highly talented individuals who are recognized for their expertise and success At MCAP, your professional expertise, commitment to teamwork and passion for service excellence are recognized and rewarded with competitive total rewards offering, a career with continuous learning and development (formal & informal training), and exciting opportunities in a dynamic, entrepreneurial environment.

**The Role**

This position is responsible for supporting various marketing and communications programs and initiatives within the Marketing and Communications team. Specifically, this role is the key point of contact for Commercial Mortgages Group (CMG), Development Finance Group (DFG), Human Resources (HR) and Corporate Social Responsibility (CSR) marketing and assists with the management of key projects such as the Blogs and campaigns for CMG, DFG, and employee spotlight campaign as well as key CSR projects such as Importance of Home and the Habitat payroll match, Caring and Sharing as well as acting as the key point of contact for our charitable partners, Habitat, Canadian Mental Health Association and Canadian Cancer Society. This role works to support MCAP and all the MCAP Brands, including MERIX and RMG Mortgages.

**Marketing Campaigns & Projects**
- Manage and oversee the MCAP Habitat for Humanity relationship and associated key campaigns; Importance of Home, Key to Hope, Employee Payroll match and others. Responsible for yearly planning, promotion and implementation of key activities and campaigns. Includes the development of content and providing management of day-to-day logistics as well as yearly planning and promotion.
- Manage and oversee the RMG relationship with Canadian Mental Health Association and all key projects to encourage support and donations from Brokers and Homeowners as well as corporate matching
- Manage and oversee the MERIX relationship with Canadian Cancer Society, any related campaigns and eve
- Work with the VP Marketing to create marketing strategy
- Support the MCAP strategy and vision through planning, management and implementation of marketing campaigns and projects
- Assist in the identification of marketing opportunities
- Participate in summarizing results and analytics for campaigns
- Create and manage content and campaign calendars
- Collaborate with internal and external resources to create and manage content execution
- Coordinate promotions, campaigns and communications for the for CMG, DFG, HR and CSR initiatives.
- Write and/or coordinate communications and marketing copy as required to support the overall marketing and communications plan
- Assist in implementing MCAP’s external social media communications strategy
- Ensure communications are clear, consistent, appropriately branded, and follow brand standards
- Oversee annual gifting programs for CMG, DFG and investors

**Event Planning and Execution**
- Oversee, manage and plan events as required for CMG and DFG.
- Act as a support to other events to across the business
- provide needed event promotion or campaign support for all lines of business

**Social Media**
- Support the planning MCAP’s external social media communications strategy
- Development of content distribution strategy to ensure digital content crosses all channels - work with marketing communications lead to integrate content distribution through social channels when relevant to campaigns

**Internal and External Communications**
- Ensure communications are clear, consistent, appropriately branded, and follow brand standards

**General Support**
- Act as key point of contact with the CMG, DFG, HR
- Liaise with vendors and suppliers to ensure our needs are being met
- Review and proofread output from external vendors and ensure adherence to brand standards
- Backup of general administrative support

**Product Launches & Promotions**
- Assist with planning and execution of product launches and national sales promotions (as required)

**Marketing Processes and Standards**
- Comply with marketing standards and follow set processes for routine work
- Assist with the development of marketing processes
- Contribute ideas for improving marketing standards and processes

**Lead and Manage Staff**
- Champion the company’s Vision, Mission and Values as set out in the Strategic Plan both internally and externally within the industry.
- Recruit and develop the right people that believe in and reflect in their behavior MCAP’s values and culture.
- Establish, monitor and communicate performance standards to direct reports reinforcing individual results, work quality, continuous improvement, teamwork and achievement of MCAP’s objectives.
- Educate, coach and counsel staff to ensure they are empowered to effectively handle their roles in a confident and professional manner.
- Establish and maintain an effective system of communica

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