Marketing and Communications Manager

1 week ago

Toronto, Canada Fidelity Investments Full time

Job Description

**This role is designated as Hybrid as part of our Dynamic Working Strategy**

Company Overview

Fidelity Clearing Canada (FCC) is the leading independent clearing broker and custodian in the Canadian market. We provide trade execution, clearing, custody and back-office support services to Canadian-based brokerage firms and the Canadian brokerage arms of U.S.based firms.

For more information about Fidelity Clearing Canada, please visit

The Opportunity

The Marketing & Communications Manager contributes to the planning, development and maintenance of content supporting Fidelity Clearing Canada’s marketing and communications strategy. The manager will liaise with Fidelity departments and external vendors as required to fulfill the marketing, communication and events needs of FCC.

What You Will Do
- Responsible for the execution of marketing campaign deliverables across all channels (collateral, advertising messaging, digital presence) to promote Fidelity’s products, services and value-add content.
- Measure and report on the effectiveness of marketing campaigns and adjust strategies as needed.
- Measure campaign impact, website traffic and other digital metrics to enhance performance and align Marketing and Sales
- Partner with internal stakeholders such as Sales and Strategic Account Management to understand and support client segments
- Leverage industry, customer and competitor insights alongside FCC metrics to inform strategies and tactics
- Optimize marketing automation programs for maximum performance
- Stay up-to-date with the latest marketing trends and technologies to ensure the company stays ahead of the curve
- Develop and manage external communications and execute with a consistent and controlled approach across the organization
- Liaise with Fidelity Canada Corporate Affairs for media relations, public relations, and crisis communications.
- Evolve and manage corporate messaging and brand positioning, ensuring consistency across all communication channels.
- Manage and build the content library and maintain a regular cycle of updates for collateral (presentations, product sheets, brochures, thought leadership, other assets), news and information publicly available to clients and the public, including expiration, retirement and updates as needed.
- Works with key stakeholders across the firm to help execute deliverables for client, prospect and industry events including: Event speakers, PowerPoint presentations, Invitations, Marketing kits/handouts, online registration, information pages, ads, etc.
- Coordinate the details of the event including, securing event venues, meals, collateral, swag, parking, service, etc.
- Manage event budget and ensures accuracy in developing estimates, working amounts and actual spends.
- Document and determine realistic project timelines and execute approved initiatives

What We’re Looking For:

- 5+ years of experience working in a fast-paced Product, Marketing and/or general Communications role.
- Completion of post-secondary education or equivalent experience

The Expertise You Bring:

- Working understanding of marketing strategy and positioning and marketing channels
- Excellent communication skills with an emphasis on writing, editing and presentations
- Strong interpersonal, analytical, creative and organizational skills.
- Strong project management capabilities: ability to multitask and manage multiple ongoing projects is essential.
- A good understanding of investment knowledge is required, and related qualifications are advantageous though not essential.
- Strong written and verbal communication skills.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.


No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:
Awards
- Canada’s Top 100 Employers (5th consecutive year) 2021
- Greater Toronto’s Top Employers (9th consecutive year) 2021
- Canada’s Top Family Friendly Employer (4th consecutive year) 2021
- Imagine Canada, Caring Company
- Canada’s Top Employer For Young People 2021
- National HR Awards - Best Corporate Social Responsibility Program Award, Venngo Healthy Workplaces Award
- Workplace Benefits Awards - Health and Wellness Program
- Canadian Compassionate Companies Award

Designations
- A Canadian Compassionate Company
- An Imagine Canada Caring Company

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