Partner Marketing Manager

7 months ago

Toronto, Canada Katana Full time

**Marketing Manager, North America**

Are you an experienced marketer with a passion for driving growth? Are you seeking an exciting opportunity to lead our partner marketing efforts and help drive our business forward? If the idea of learning about the accounting/manufacturing/eCommerce industry excites you, then you might be the person we’re looking for

**Who we are**

**Katana is on a mission to build software manufacturers will love as much as the products they make.**

Since 2017, we've given manufacturers worldwide a live look at their business, uniting all the processes and tools they use with intuitive and easy-to-use ERP software. Our customers range from hobby makers to multi-million-dollar manufacturing businesses. To date, we have raised over $51 million in funding from VC firms and angel investors who, like us, believe the manufacturing software space needs more love.

Our customer base is growing rapidly, and the same goes for our product. We're launching new features and updates every week, and there's no plan to stop anytime soon. This calls for crystal clear copy that informs and engages — and where we need your help.

**Who we’re looking for**

We are looking to add a Marketing Manager to help us leverage and support our commercial organization in North America. The Marketing Manager is responsible for planning, implementing and managing marketing activities to prospects and partners as well as execute co-marketing activities with partners that drive new customer pipeline for Katana products and services.

You are a creative and data-driven marketer with proven ability to plan and deliver scalable marketing initiatives. As a member of our marketing organization, you will work closely with our partnership, sales and customer teams to ensure that our offering is well known and compelling to our target audience and that the partners have the resources and guidance they need to generate leads.

As a **Marketing Manager**, you will be responsible for developing and executing marketing programs that drive revenue through our partner ecosystem all while learning about the magical world of inventory. Your typical work week would include:

- Build and execute a comprehensive partner marketing plan that supports our company objectives, focused on the partner channel, and the Intuit & Shopify ecosystems
- Run field marketing programs with the focus of generating leads to the sales & partnerships teams and convert customers and advocates to the Katana product
- Project manage our joint efforts both internally as well as with the partner network
- Develop compelling marketing resources, including partner marketing collateral, event support, webinars, social media content and other assets together with the central marketing team
- Help facilitate the lead flow from our partners to our CRM and effective communication to all stakeholders in the process
- Monitor and assess the effectiveness of marketing programs and provide guidance to help continually improve those efforts

**_You’re_** the perfect fit if you**
- Experience in B2B marketing and experience working with partners to develop co-marketing initiatives
- Experience in software, SaaS, preferably with exposure to accounting, manufacturing and/or eCommerce industries
- Experience in field marketing activities, like events and sponsorship programs
- Relevant experience in using a CRM (HubSpot) to manage funnel activities and illustrate deal progression
- Fluency in English - strong skills in written language and copywriting

**What we offer**
- Growth experience at the fastest-growing manufacturing startup in the world
- A connected team; we celebrate our diverse culture with Katanauts located all over the world
- A working environment that fits you and a WFH budget that supports you designing an inspiring workspace
- A competitive salary and employee stock option program (we want everybody to feel engaged and share the fruits of our collective effort)
- 28 days of paid vacation per year + 3 paid health days
- Health and Wellness package
- Getting older is a serious thing and it calls for some serious celebration Therefore, we give you your birthday off as a gift.
- A team-vibe to keep you smiling even on the rainiest days World class team events; we celebrate in person annually at our company Summer Days and get together remotely as often as we can.

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