Go to Market Manager

1 month ago


Etobicoke, Canada Bimbo Canada Full time

**Go to Market Manager**

req37477

**Employment Type**: Regular

**Location**: ETOBICOKE,ON

**_Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Stonemill,® McGavins,® Oroweat®, Vachon® and Takis®. The company operates 16 bakeries and employs approximately 4,200 associates across Canada. Bimbo Canada pursues the goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network. Bimbo Canada serves major grocery chains, retail outlets and food service operations across Canada with a robust offering of both branded and private label products._**
Bimbo Canada reaches its 50,000 points of sale through various distribution models, including independently operated Direct to Store (DSD) routes, direct ship from plant, third party distributors, customer warehouse, and others. The majority of our volume is distributed via DSD, but while this method is ideal for many of our fresh shorter shelf-life products and allows us to offer enhanced merchandising services to our strategic customers, other categories and customers may warrant a different approach. The **Transformation & Sales Optimization** office within Bimbo Canada is responsible for our go to market strategy to ensure we bring our products and services to the market in a way that’s targeted to customer segments, value proposition, sales channels, and cost effectiveness, with the objective of ensuring we can consistently exceed the expectations of each customer and achieve our business objectives. #LI-Hybrid #LI-RM1

The **Go to Market Manager** is part of this dynamic team. We are dedicated to supporting Field Sales through project management, innovation, and continuous improvement in distribution, ordering, selling, and merchandising. This role works closely with other team members within Transformation & Sales Optimization, and collaboratively, they problem solve, build and manage processes and tools, facilitate learning, mitigate risk, and enhance productivity. Their guiding principles of lean thinking and respect for others power the skills and tactics to support Bimbo Canada’s strategic objectives of business simplification, transformation, and driving profitable customer growth.

The **Go to Market Manager** provides leadership and governance around our secondary distribution models, with a particular focus on identifying and piloting new opportunities, measuring success, and establishing guidelines and parameters for which models are best applied based on customer and business requirements. He/she conducts ongoing analysis of current and potential distribution models, develops tools to support and guide business decisions in this area, and leads the deployment of strategic initiatives that directly impact results.

**KEY RESPONSIBILITIES**

**Strategic Project Management, Innovation, & Continuous Improvement**
- Offers leadership through project management and process design to drive identified strategic priorities. Effectively organizes resources and activities into streamlined work plans that deliver timely results.
- Develops a deep understanding of Field Sales and business requirements and identifies opportunities for innovation. Engages with associates and leadership across functions to facilitate the development of creative solutions and tools, and leverages communication and change management tactics to implement work with sustainable results.
- Seeks ongoing opportunities for continuous improvement of secondary distribution processes. This includes an emphasis on activities to evolve the business and eliminate waste. Measures results by establishing and monitoring KPIs.

**Go to Market Models**
- Works closely with cross-functional commercial partners to understand product categories, customer segments, business objectives, and competitive landscape. Identifies and evaluates go to market opportunities based on these parameters, and with clearly defined value proposition.
- Creates and implements an agile go to market plan that defines objectives, strategies, tactics, and metrics.
- Designs distribution models that are aligned to objectives; develops hypotheses and implements plans to pilot and test.
- Coordinates and aligns the efforts of cross-functional teams involved in implementation of new go to market models, including commercial engineering, sales, legal, and business technology.
- Monitors and measures the performance of secondary distribution systems and impact of the go to market strategy using data and inputs from various sources.
- Optimizes and iterates the go to market strategy based on results and learnings from each stage and test.

**Oversight & Transformation**
- Provides ongoing leadership, coaching and support to Field Sales associates with rega



  • Etobicoke, Canada Give and Go Prepared Foods Full time

    Its an exciting time to be part of the _Give & Go_ team as we are growing quite rapidly and want you to become a part of our extraordinarily bright future! **Job Overview**: The **Category Insights Manager **is responsible for using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately...


  • Etobicoke, Canada Give and Go Prepared Foods Full time

    It’s an exciting time to be part of _Give and Go_! We’re looking to hire a Sales Manager. Reporting to the Director, Sales, you will be responsible for creating and managing the business plan for Walmart, aiming to achieve agreed upon customer plan volume, revenue, and margin objectives. The position will lead initiatives with the Company’s major...

  • Marketing Manager

    4 weeks ago


    Etobicoke, Canada Acara Solutions Full time

    Acara Solutions looking for **Shopper Marketing & Promotions Manager for our client located in Etobicoke, ON.** - Reporting to Sr. Manager, Shopper Marketing and Promotions, this associate will drive growth for national brands. They operate as one functional team including Fresh Bakery, Salty Snacks, and Sweet baked goods; projects will span all their...


  • Etobicoke, Canada Give and Go Prepared Foods Full time

    It’s an exciting time to be part of Give & Go! Reporting to the Director, Health & Safety, you’ll be responsible for managing Give & Go’s health & safety compliance program, by liaising with external suppliers and internal stakeholders to lead execution of a capital plan and resourcing, in the achievement of local legislation compliance and Mondelez...


  • Etobicoke, Canada Give and Go Prepared Foods Full time

    It’s an exciting time to be part of Give & Go! Reporting to the Director, Health & Safety, you’ll be responsible for managing Give & Go’s health & safety compliance program, by liaising with external suppliers and internal stakeholders to lead execution of a capital plan and resourcing, in the achievement of local legislation compliance and Mondelez...

  • Sanitation Manager

    1 month ago


    Etobicoke, Canada Give and Go Prepared Foods Full time

    Reporting to the Senior Director Operations, this role will be responsible for the corporate sanitation program working with the key stakeholders to ensure program compliance and overseeing the plant sanitation functions, supporting quality and sanitation improvement processes within the plants. The position will provide technical support to a diverse group...

  • Marketer

    4 weeks ago


    Etobicoke, Canada DT Home Reno Full time

    Looking to sharpen your marketing and sales skills? How about improving your overall communication skills? Our marketers consist of enthusiastic, coachable, and hardworking individuals who are comfortable interacting with the community on a regular basis! Our marketing position consists of going door-to-door offering our painting services to potential...

  • Sample Coordinator

    1 month ago


    Etobicoke, Canada Give and Go Prepared Foods Full time

    _**Give and Go Prepared Foods**_is a leading, and growing, North American manufacturer of baked goods. As a proud member of the Mondelez family, we have consumer recognized brands in all our core categories, significant strategic acquisitions under our belt, and much, much more in the works. If you are looking for a company that has opportunity for growth,...

  • Finance Manager

    1 month ago


    Etobicoke, Canada Give and Go Prepared Foods Full time

    **About the job** We are looking for a Finance Manager (Capex) for an exciting opportunity with us at Give and Go! In this position you will be responsible to oversee the planning, analysis and management of company’s Capital expenditures (Capex). Collaborating closely with various departments to ensure that capital investments align with company’s...


  • Etobicoke, Canada Give and Go Prepared Foods Full time

    Give & Go Prepared Foods is a leading, and growing, North American manufacturer of baked goods. It’s an exciting time to part of the Give & Go team as we are growing rapidly and want you to become a part of our growth and extraordinarily bright future! Job Overview As the Communications Specialist you will build awareness of changes and projects...


  • Etobicoke, Canada Give and Go Prepared Foods Full time

    Give & Go Prepared Foods Corp. is a proud member of the Mondelēz family and has been a leading and growing North American manufacturer of baked goods for over 30 years. Its an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part of our growth and extraordinarily bright future!Job Overview:As the Regulatory...


  • Etobicoke, Canada Give and Go Prepared Foods Full time

    Give & Go Prepared Foods Corp. is a proud member of the Mondelēz family and has been a leading and growing North American manufacturer of baked goods for over 30 years. Its an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part of our growth and extraordinarily bright future!Job Overview:As the Regulatory...


  • Etobicoke, Canada Give and Go Prepared Foods Full time

    It’s an exciting time to be part of _Give & Go_! We’re currently hiring for a _**Regulatory Affairs Coordinator**_. Reporting to the Senior Manager, Regulatory Affairs, you’ll provide clear and timely regulatory input to the Product Development and Marketing Departments for innovation projects as well as existing product changes and ensuring that...

  • Marketing Manager

    1 month ago


    Etobicoke, Canada Minoh Inc Full time

    We are looking for a Marketing Manager with a minimum of 1-year experience in the industry. **Key Responsibilities**: - Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets - Conceptualize and execute on multichannel campaigns across the...

  • Marketing Coordinator

    1 month ago


    Etobicoke, Canada Smoke Arsenal Full time

    **Position Overview** We are looking for a self starter who is able to identify opportunities and see them through for strong business results. He/she would enjoy empowerment to impact change and work in a startup culture by wearing multiple hats. Strong business acumen, curiosity, people skills, savvy communications, and an analytical, solution-oriented...

  • Marketing Manager

    4 weeks ago


    Etobicoke, Canada Indigoblue Group of Companies Full time

    **Current Opportunity**: Indigoblue Group of Companies (IBGC), a leader in alternative investments, mortgage solutions, and financial services, is seeking a Marketing Manager for a full-time, 1-year contract position based in our Toronto office. **Company Overview**: IBGC stands at the forefront of financial innovation, dedicated to delivering excellence...

  • Digital Marketing

    1 month ago


    Etobicoke, Canada Nutri-Lawn and Mosquito.buzz Full time

    **Company Overview**: We are two recognized household brands in many Canadian cities. We have a solid track record for growth and an ‘industry leading’ reputation for ‘best in class’ customer service. Our marketing and advertising responsibility to our franchises and our corporate store managers is to generate more leads, help convert sales and...

  • Financial Analyst

    1 month ago


    Etobicoke, Canada Give and Go Prepared Foods Full time

    **Give and Go Prepared Foods Etobicoke, Ontario, Canada (Hybrid)Financial Analyst** Reporting to the Finance Manager, Responsible for assisting with budgeting, forecasting, tracking, analysis and reporting of various financial data for numerous departments (Sales, Marketing, Finance and Operations) that support the achievement of short and long-term...

  • Marketing Manager

    1 month ago


    Etobicoke, Canada Panda Hub Full time

    Education: College/CEGEP - Experience: 1 year to less than 2 years **Tasks**: - Develop promotional materials - Manage contracts - Market business services - Plan and control budget and expenditures - Assist in product development and direct and evaluate the marketing strategies of establishments - Direct and evaluate establishments and departments that...

  • Marketing Manager

    4 weeks ago


    Etobicoke, Canada R.S. BEDDING MACHINE INTERNATIONAL INC. Full time

    Education: Bachelor's degree - Experience: 2 years to less than 3 years - or equivalent experience **Work setting**: - Business **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Manage contracts - Market business services - Plan, organize, direct, control and evaluate the design, development and maintenance of Internet...