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Digital Marketing

5 months ago

Etobicoke, Canada Nutri-Lawn and Mosquito.buzz Full time

**Company Overview**:
We are two recognized household brands in many Canadian cities. We have a solid track record for growth and an ‘industry leading’ reputation for ‘best in class’ customer service. Our marketing and advertising responsibility to our franchises and our corporate store managers is to generate more leads, help convert sales and ultimately retain them as valuable long-term customers through communication and service.

**General Job Description**:
As part of our digital marketing team, you will be responsible for initiating the development and execution of our digital marketing and social media strategy for multiple brands and franchisees. You will utilize HubSpot, a state of the art marketing automation software and have the opportunity to learn how a national brand markets online at the local level in over 30 Canadian markets.
- You are motivated and can self-manage with mínimal supervision
- You like to share your ideas, and bring them to life
- You are a quick learner, and ask lots of questions
- You bring marketing “know how” to the job and are constantly enhancing your digital marketing skills and knowledge
- Your understanding of digital marketing and social media is well above average
- You enjoy writing and have excellent English literacy, grammar and copywriting skills
- You are not shy, you enjoy picking up the phone to make real connections
- You dream big, set goals, map a plan to hit them, and then GO.
- You have the ability to get yourself to our Toronto office each day
- You operate best with some freedoms of thought and creativity
- You can do some basic graphic design work, and have a good working knowledge of design software
- You are not Stephen Spielberg, but you can shoot a video with a smart phone, a go pro, or whatever the tech of the day is
- You think working for a national brand would be super cool
- Just reading this job has your heart rate up and your juices flowing

**Areas of focus**:

- Utilize our leading edge automated marketing software (HubSpot) each day to deploy digital marketing activities and social content

**Social Media**
- Ongoing promotion of our brand on social platforms including Facebook, Pinterest, Twitter, LinkedIn, YouTube and Google+. This includes writing and designing original content and curating outsourced content.
- Write unique and engaging blogs using SEO principles

**Other**
- Write and design eBook content
- Reinvent and repurpose existing marketing content
- Monitor local stories relevant to our market and share on social media
- Write web copy and help manage web pages and landing pages
- Extract knowledge from our Technical Director and field team and turning it into magical moments for our customers and prospects
- Basic video work
- Monitor and communicate digital marketing performance results and trends

**Compensation and Term**:

- Compensation is commensurate with experience.
- This is full-time permanent employment.
- This position is currently "work from home" position

**Job Types**: Full-time, Permanent

**Salary**: $40,000.00-$50,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

**Experience**:

- Social Media Marketing: 1 year (preferred)

Work Location: Hybrid remote in Etobicoke, ON