Category Insights Manager, Marketing

2 weeks ago

Etobicoke, Canada Give and Go Prepared Foods Full time

Its an exciting time to be part of the _Give & Go_ team as we are growing quite rapidly and want you to become a part of our extraordinarily bright future

**Job Overview**:
The **Category Insights Manager **is responsible for using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives, and translates these into actions that can further Give & Go’s success.

**Key Responsibilities**:

- Collaborate with Product and Channel Managers (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
- Continually monitor and advise on general market trends impacting Give & Go’s business
- Provide foresight into consumer trends to help predict future market developments
- Ensure that brand strategy/activity is based on factual market understanding
- Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category reviews
- Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions
- Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation
- Drive the development and use of market insight throughout the business
- Coach coworkers in discovery processes and tools that satisfy business objectives
- Participate in group creativity sessions, interpretation workshops, vendor summits and product development panel groups
- Manage external research consultants within budgets
- Provide clear, timely and insightful summaries of brand and business performance for G&G executives and the Board

**Recipe for Success**:

- Completion of a university degree in business and/or marketing
- Minimum 3 years experience in market research or in a field that requires analysis of information
- Previous experience in consumer products (for market trends) is preferred
- Strong analytical market research and trend analysis
- Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
- Experience working with diverse groups in multiple locations
- Excellent written and verbal communication, analytical, problem-solving and risk assessment skills
- Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
- Full G2 driver’s license and access to a vehicle to travel within the Give & Go plant sites
- Ability to work independently and in a team environment

**What we offer**:

- It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part our growth and extraordinarily bright future.
- As we grow, we are committed to preserve the parts of our diversity & culture that is unique, people focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.
- Competitive benefits, along with work, life balance
- **Great people, baking great products, for a great future.**_

Give & Go Prepared Foods Corp. is a proud member of the Mondelēz family and has been a leading and growing North American manufacturer of baked goods for over 30 years.

If you're looking for a company that will provide you with opportunities for career growth and development, while working with an energetic and team with deeply ingrained values of respect, direct and open communication, quality, and accountability, we’d love to have you join our team.

Our Consumer Brands: two-bite® brand, including two bite-brownies®, Kimberley's Bakeshoppe, Mason St. Bakehouse, and The Worthy Crumb Pastry Co
- GNG2_

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

Work Location: Hybrid remote in Etobicoke, ON

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