Campaign Development Manager
6 months ago
Job Requisition ID #
- 24WD78914
- French job description to follow/La description de poste en français se trouve plus bas_
Position Overview
From the greenest buildings to the cleanest cars, the smartest factories to the biggest stories, amazing things are created every day with Autodesk. Over four decades we've worked together with our customers to transform how things are made. Today our solutions span countless industries, empowering our customers everywhere to combine technologies in new ways, unleash talent, and unlock insights to make the new possible.
Join us and be part of a dynamic, best-in-class team of campaign development managers that helps our customers in the Media & Entertainment (M&E) industry to bring discover and adopt the right technology solutions to create breathtaking visual experiences for all. With a strong emphasis for full lifecycle marketing strategy, you will work with a cross-functional team of product
- and audience marketers and report directly into the Senior Manager of Campaign Development (M&E). This position you will work hybrid or remote in Quebec, Canada.
**Responsibilities**:
- Assume ownership of the overall retention program, taking accountability for its implementation and continuous improvement. Use customer insights, product usage data to lead the effectiveness and success of our retention plans- Leverage analytical data to mine and interpret product usage data, engagement metrics, survey feedback, and community sentiment to inform and implement a data-driven, audience-centric retention program strategy- Implement and analyze A/B tests, making optimization recommendations for KPIs (Open rate, CTOR, renewal rate) based on performance data- Draft campaign briefs by collaborating with Product marketing and Audience marketing teams to identify campaign goals, audience outcomes, KPIs, and supporting proof points and collaborate with agencies to create engaging campaign content- Collaborate with Product Marketing to develop a content amplification strategy that communicates product value and gain customer awareness and recognition for all product features- Work in collaboration with the Acquisition Campaign Development Manager to develop a cohesive 360 customer lifecycle strategy and support ad hoc Acquisition campaign projects-
- You will work with customers product usage data, past campaign performance results, and have an interest in using data to inform campaign messaging strategy- You are passionate about understanding customers' post purchase lifecycle and building retention campaign experiences based on audience insights- You a talent in creating stories and communicate project updates and risks- You use your project management skills, the ability to define and prioritize while working and building partner relationships
Minimum Qualifications- 5+ years experience as a Campaign Manager or similar experience- You have experience with brief writing and working with agencies/copywriters-
- You have experience with Adobe Analytics or PowerBI dashboard- Experience working with tech products, SaaS and cloud technology
- Aperçu du poste
Des bâtiments les plus écologiques aux voitures les plus propres, des usines les plus intelligentes aux plus grandes histoires, des choses étonnantes sont créées chaque jour avec Autodesk. Depuis plus de quarante ans, nous travaillons avec nos clients pour transformer la façon dont les choses sont fabriquées. Aujourd'hui, nos solutions couvrent d'innombrables industries, permettant à nos clients partout dans le monde de combiner les technologies de nouvelles façons, de libérer les talents et d'exploiter les connaissances pour rendre possible ce qui est nouveau.
Rejoignez-nous et faites partie d'une équipe dynamique et performante de responsables du développement de campagnes qui aide nos clients du secteur des médias et du divertissement à découvrir et à adopter les bonnes solutions technologiques pour créer des expériences visuelles époustouflantes pour tous. En mettant l'accent sur la stratégie de marketing du cycle de vie complet, vous travaillerez avec une équipe interfonctionnelle de spécialistes du marketing des produits et de l'audience et serez directement rattaché(e) au Senior Manager of Campaign Development (M&E). Vous travaillerez en mode hybride ou à distance au Québec, Canada.
Responsabilités- Assumer la responsabilité de l'ensemble du programme de fidélisation, en étant responsable de sa mise en œuvre et de son amélioration continue. Utiliser les connaissances des clients et les données sur l'utilisation des produits pour assurer l'efficacité et le succès de nos plans de fidélisation- Développer, surveiller et augmenter les campagnes de courriels qui soutiennent le programme de rétention-
- Exploiter les données analytiques pour extraire et interpréter les données d'utilisation des produits, les mesures d'engagement, les retours d'enquête et le sentiment de la communauté
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