Paid Search Analyst

7 months ago

Quebec City, Canada Intact Full time

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are
- here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

**About the role**

We’re looking for a **Paid Search Analyst **to join our multi-brand team

Could you talk for hours about digital marketing? Do you aspire to broaden your digital knowledge? Do enjoy performance analysis and optimizing algorithms? If you’re looking for a work environment where your talent, passion and ideas can have a real impact, you’ve come to the right place On top of managing one of Canada’s biggest paid search budgets, in any industry, you’ll have a chance to experiment, make mistakes, grow, and succeed.

As a **Paid Search Analyst**, you will become an integral part of paid search program for the belairdirect, Intact Insurance, National Bank Insurance, Anthony Insurance and Johnson Insurance brands. You will be responsible for campaign execution and play a key role in helping our brands achieve profitable growth. Working closely with experts in charge of other digital channels, you will balance strategy, innovation and action to achieve the expected results.

**You’ll get to...**
- Be an integral part of the Paid Search team and help support a multi-million-dollar search campaigns
- You will collaborate closely with media strategists to help deliver innovative campaigns and share accountability for those results
- Perform output quality control (reports, post analyses, campaign setups, etc.).
- Be responsible for campaign planning, implementation, performance tracking and optimization to stimulate profitable growth.
- Support the segmentation and targeting strategy to maximize relevance and performance.
- Continuously track results, identify growth and optimization opportunities across the sales funnel and present a testing plan.
- Work closely with other team members to coordinate projects, ensure consistency between decisions, leverage learnings and propose joint actions.
- Participate in developing a culture of continuous improvement to strengthen knowledge of the organization’s digital sector, including but not limited to paid search.
- Drive change, actively promote innovation by following the latest trends and challenge the status quo.
- Managing search budgets and campaign pacing

**You are...**
- Undergraduate degree (bachelor’s or equivalent) in marketing or communications, or equivalent.
- 3 to 5 years of experience in managing paid search campaign with a focus on performance. Agency experience an asset.
- You have managed large-scale campaigns; multi-brands, multi-products with significant budgets.
- Proven success in optimizing, and reporting on SEM campaigns.
- Proficiency in Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics. Ideally Google Ads Fundamentals and Search Advertising certified.
- Results-oriented, you have a strong analytical mind.
- Experience with A/B and/or Multivariate testing concepts is an asset.
- Well organized and excellent at project management, you easily handle situations with multiple stakeholders to manage, and you can manage tight deadlines.
- You have a solutions-driven mindset, not afraid to challenge status-quo, and innovate.
- Approaching things with a positive attitude, you are a high-energy person, with a collaborative approach.
- You love working in a fast-pace, rapidly changing environment.
- Bilingualism (French & English). _Need to interact on a regular basis with colleagues across the country. _

**What we offer**

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

- A financial rewards program that recognizes your success
- An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
- An extensive flex pension and benefits package, with access to virtual healthcare
- Flexible work arrangements
- Possibility to purchase up to 5 extra days off per year
- An annual wellness account that promotes an active and healthy lifestyle
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
- Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
- Inspiring leaders a

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