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Marketing & Travel Trade Specialist

4 months ago

Kingston, Canada St. Lawrence Parks Commission Full time

The salary for this role is: $1,501.84 to $1,837.65 per week*
- Indicates the salary listed as per the OPSEU Collective Agreement.

**OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism**: We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

Visit the **OPS Anti-Racism Policy** and the **OPS Diversity and Inclusion Blueprint** pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's **Human Rights Code**. Refer to the "How to apply" section if you require a disability-related accommodation.

**What can I expect to do in this role?**: You will:

- be responsible for the development and implementation of SLPC media and marketing platforms including the development of creative and strategic marketing plans and the coordination and negotiation of price and purchase of all media buys for the St. Lawrence Parks Commission (SLPC)
- develop innovative marketing, promotional, communications and brand positioning strategies for new and existing product in conjunction with and specific to each SLPC business unit; ensuring critical media platforms are reached
- Embody the SLPC's equity, diversity and inclusion principles while interacting with staff and guests.

**How do I qualify?**:
**Mandatory**:

- Valid Ontario Class G driver's license or equivalent to drive on Ontario highways.

**KNOWLEDGE AND EXPERIENCE**: You have knowledge of and demonstrated experience with:

- business development methods and marketing knowledge with an understanding of brand positioning strategies, brand building, alignment and customer-centric strategy
- marketing and communication methods, techniques and best practices to implement marketing strategies
- current and leading marketing and media trends
- booking media platforms (including digital, social, broadcast, print, outdoor, transit and SEO);
working with advertising agencies and destination marketing organizations, managing budgets, contracts and purchase requisitions

**COMMUNICATION, INTERPERSONAL AND ORGANIZATIONAL SKILLS**: You have:

- strong oral communication skills to provide clear advice and recommendations on media campaigns
- strong written and editorial skills to align content with SLPC's brands and marketing strategies
- a proven collaborative approach to liaise with business unit managers as well as external vendors/advertising agencies
- organizational skills to handle multiple projects and deadlines simultaneously; planning, project management and coordination skills to manage concurrent projects, schedules and timelines
- problem-solving skills to resolve quality and delivery issues

**ANALYTICAL AND RESEARCH SKILLS**: You have proven experience to:

- analyze and react to consumer behaviour, media trends and their relationships to the tourism industry
- utilize research techniques to target demographics and create media buying strategies
- identify sources of data, collect and compile information and assess/determine the most effective media content; to analyze performance metrics for media campaigns and benchmark to industry trends

**WHY WORK FOR THE ST. LAWRENCE PARKS COMMISSION?**:

- Belong to one of the largest employers in Ontario, the Ontario Public Service, and open the door to a diverse range of career opportunities throughout the province
- Supportive team environment
- Staff discounts
- Employee and Family Assistance Program (EFAP)
- Option to join an excellent pension plan
- Option to purchase benefits
- Percentage paid in lieu of vacation and statutory holidays
- Percentage paid in lieu of benefits

2. Your cover letter and resume combined should not exceed five (5) pages.

3. Customize your cover letter and resume to the qualifications listed above. Using concrete examples, you must show how you demonstrated the requirements for this job.

4. OPS employees are required to quote their WIN EMPLOYEE ID number when applying.

**REMEMBER**: THE DEADLINE TO APPLY IS**11:59 PM ON FRIDAY, JUNE 21, 2024.**
WE THANK ALL CANDIDATES FOR APPLYING, BUT ONLY THOSE SELECTED FOR FURTHER SCREENING OR AN INTERVIEW WILL BE CONTACTED.

**Additional Information**:
**Address**:

- 1 English Temporary, duration up to 21 months, 1 Fort Henry Drive, Kingston, East Region or Morrisburg, East Region

**Compensation Group**:

- Ontario Public Service Employees Union- Understanding the job ad - definitions
- **Schedule**:

- 6**Category**:

- Communications; Marketing and Creative Services**Posted on**:

- Monday, June 10, 2024**Note**:

- T-TL-216257/24