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Marketing and Communications Specialist

3 months ago

Kingston NS, Canada Jones DesLauriers Insurance Management Inc Full time
Position Overview:
As a vital member of Jones DesLauriers Insurance Management Inc, the Marketing and Communications Specialist will play a key role in shaping and executing a robust marketing strategy that aligns with our business objectives. This position offers hybrid remote work flexibility and numerous benefits, including:
  • ~ 100% tuition reimbursement for business-related courses and training
  • ~ Access to an on-site fitness facility
  • ~ A dedicated volunteer day to contribute to community initiatives

Key Responsibilities:
In this role, you will:
  • Develop and implement comprehensive marketing strategies aimed at enhancing brand visibility and driving customer engagement.
  • Oversee all marketing initiatives, including digital marketing, content creation, social media, email campaigns, and event management.
  • Collaborate with cross-functional teams to ensure marketing efforts are aligned with business goals and product offerings.
  • Provide creative direction for content creation, including photography, video, and copywriting.
  • Manage marketing budgets and timelines to ensure efficient project delivery.
  • Lead, mentor, and manage a team of marketing professionals, fostering an environment of growth and success.
  • Stay informed on industry trends and best practices to continually enhance marketing strategies.
  • Assist in the creation of internal communications strategies, ensuring transparency and engagement within the organization.

Qualifications:
The ideal candidate will possess:
  • A Bachelor's Degree or Diploma in Graphic Design, Marketing, Communications, or a related field, accompanied by a strong portfolio.
  • A minimum of 2 years of experience in a marketing management role.
  • Experience in the Insurance or Financial Services sector is advantageous.
  • Proficiency in digital marketing tools and platforms, including Google Analytics and social media management.
  • Expertise in the Adobe Creative Suite, particularly InDesign, Illustrator, and Premiere.
  • Strong skills in MS Office, especially PowerPoint, Word, and Excel.
  • Basic copywriting experience is a plus.
  • Bilingual proficiency in English and French is an asset.

Commitment to Diversity:
Jones DesLauriers is dedicated to fostering diversity, equity, and inclusion within our workforce. We encourage applications from individuals of diverse backgrounds, including women, indigenous peoples, members of visible minorities, individuals with disabilities, and members of the LGBTQ2+ community. We are committed to providing accommodations upon request for applicants and employees with disabilities.