Digital Marketing Specialist

3 weeks ago

Kingston, Canada Canada Royal Milk Full time

**Digital Marketing Specialist**

**About the Company**

Canada Royal Milk is a member of the Feihe International group of companies, Asia’s number one infant formula brand. Canada Royal Milk is the only producer of infant formula in Canada, manufacturing quality products from Canadian cow and goat milk, ensuring the highest quality and nutritional value for our customers.

We are an international company with a multicultural workforce that is committed to diversity and inclusion. Our team members value and embrace different perspectives and new ideas.

**What We Offer**

The opportunity to build and grow a progressive company, competitive wages, and extended health benefits.

**What We Look For**

Curiosity, commitment to learning, and a winning mindset.

**About the Role**

Reporting to the Marketing Manager with frequent interaction with the E-Commerce Supervisor, the Digital Marketing Specialist actively participates in the development of marketing strategies, taking the lead in preparing integrated marketing digital strategies to support the achievement of business objectives. Translate digital strategies into a comprehensive and robust tactical plan, coordinating resources to ensure its effective execution.

The Digital Marketing Specialist collaborates closely with all members of the marketing and sales teams to align efforts, share insights, and work collectively towards delivering business objectives. Foster a collaborative environment that encourages cross-functional teamwork, communication, and knowledge sharing, ensuring a unified approach towards achieving shared goals.

The role requires advanced computing skills and strong attention to detail.

**Job Requirements**

Applicants must be legally entitled to work in Canada and have strong English language skills. The ability to read and understand written English and communicate in English both spoken and in writing is a requirement of the job.

Education: Post Secondary Degree or Diploma in Marketing/Communication/Digital Marketing/Business Administration/Informational Technologies or a related field.

Experience: Demonstrated work knowledge in digital marketing preferred, with a minimum of 2 years of experience

Work in compliance with the provisions of the OHSA, regulations, internal programs, policies and procedures.

**Key Duties and Responsibilities**

Website Content Management: Review and approve website content created by the agency, ensuring accuracy, consistency, and alignment with SEO best practices.

SEO (Search Engine Optimization):

- Collaborate with the Marketing Agency to develop and execute an SEO strategy that aligns with the company's goals and objectives.
- Work closely with the agency to identify target keywords, optimize website content, manage meta tags, headers, and other SEO elements, implement technical SEO improvements.
- Monitor SEO performance metrics in collaboration with the agency, analyzing data and making recommendations for improvement.

Owned Social Media Management:

- Collaborate with the Marketing Agency to develop a comprehensive social media strategy that aligns with the company's brand and marketing goals.
- Provide the agency with creative briefs and guidelines for social media content creation, ensuring consistency with the brand's tone and style.
- Review and approve social media content developed by the agency, ensuring it aligns with the company's messaging and adheres to brand guidelines.
- Work closely with the agency to monitor social media performance, analyze metrics, and make data-driven recommendations for optimization.

Paid Digital Promotions and Advertising:

- Collaborate with the Marketing Communication Agency to plan and execute paid digital advertising campaigns that align with the company's marketing objectives.
- Work hand in hand with the agency to monitor campaign performance, optimize ad placements, and adjust strategies based on data insights.

Earned Digital Content Management:

- Collaborate with the Marketing Communication Agency to leverage earned digital content, such as user-generated content, online reviews, and influencer content.
- Work closely with the agency to identify opportunities to amplify earned content across various digital channels.
- Monitor and engage with user-generated content and online reviews, collaborating with the agency to respond appropriately and maintain a positive brand reputation.

Collaboration with Marketing Communication Agency:

- Establish a strong working relationship with the Marketing Communication Agency, acting as the main point of contact and liaison.
- Brief the agency on marketing objectives, campaign requirements, and brand guidelines for each digital communication aspect.
- Collaborate closely with the agency throughout the planning, execution, and evaluation of digital communication initiatives.
- Regularly communicate and align efforts with the agency to ensure consistency, timeliness, and effectiveness of marketing campaigns

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