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Marketing Outreach Specialist

3 months ago

Kingston, Ontario, Canada PeakMade Real Estate Full time

The Marketing Outreach Specialist plays a vital role in energizing the leasing team and will collaborate with the Property Manager and Leasing Manager to devise and implement marketing strategies, programs, and initiatives aimed at attracting prospective tenants to the property. This role is divided between two primary functions: dedicating 10 hours per week to outreach marketing and 30 hours per week to leasing consultant duties, significantly contributing to the property achieving its occupancy goals.

Key Responsibilities

  • Foster exceptional customer service relationships by adhering to established service standards.
  • Ensure alignment between the brand and the target audience as outlined in the business strategy.
  • Evaluate market trends and outcomes to formulate a strategic marketing and advertising plan that drives qualified leads.
  • Conduct continuous assessments of targeting strategies, lead quality, advertising, sales messaging, and marketing materials to ensure relevance and effectiveness.
  • Collaborate with the Leasing Manager to build partnerships with local educational institutions, vendors, and potential clients.
  • Provide insights on effective outreach marketing and enhance the property's visibility within the local community.
  • Engage in sales activities by reviewing model units and offering suggestions for promotional materials.
  • Utilize proven sales and marketing techniques to boost property traffic, maintain closing ratios, and meet occupancy targets.
  • Prepare and maintain comprehensive knowledge of all lease-related documentation.
  • Keep accurate records of prospect traffic and leasing data, assisting with data entry as required.
  • Support the Leasing Manager and Property Manager in managing promotional materials for the property.
  • Assist in planning and executing resident events alongside the Leasing Manager.
  • Document and file service requests from residents promptly.
  • Contribute to the maintenance and cleanliness of the office, common areas, and model units.
  • Guide residents through the move-in and move-out processes.
  • Participate in the turnover process as needed.
  • Adhere to established customer service standards and company policies.
  • Welcome prospective residents and conduct tours of model and market-ready units.
  • Assist prospective residents with online application submissions.
  • Respond to online inquiries, handle prospect calls, and conduct property tours in accordance with training guidelines.
  • Contribute to optimizing occupancy while maximizing rental income.
  • Maintain thorough knowledge of the property and its competitors.
  • Perform various administrative duties as assigned.
  • Assist with market research as necessary.
  • Conduct quarterly inspections of units and prior to move-ins.
  • Develop monthly outreach marketing strategies for the property.

Qualifications

  • Preferred experience in multi-family or student housing sales, leasing, or marketing.
  • Proficient in PowerPoint, MS Word, and Excel.
  • Skilled in social media platforms including Facebook, Instagram, YouTube, LinkedIn, and Twitter.
  • A Bachelor's degree in Marketing, Communications, Business, Real Estate, or a related field is preferred.
  • Demonstrated customer service excellence while upholding professionalism.
  • Strong verbal and written communication abilities.
  • Self-motivated with the capacity to manage multiple tasks independently.
  • A collaborative team player.
  • Fluency in reading and writing English.
  • Basic to intermediate math skills.
  • Computer literacy is essential.
Physical and Scheduling Requirements

The physical and scheduling demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this role.

  • Occasional movement within the office to access files and equipment.
  • Availability to work weekends as required.
  • Ability to travel locally for marketing activities and stand for extended periods.
  • Frequent communication with individuals regarding inquiries about leasing agreements.