Group Manager, Paid Media Strategy

6 months ago

Remote, Canada Dropbox Full time

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today.

Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots.

The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history.

Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description
As the Group Manager for Paid Media Strategy, you will oversee a team of media strategists to drive programs across different products and international markets. You will develop media strategies with a focus on demand creation channels (display, video, social, offline) and lead a team of media strategists responsible for supporting programs across products and int’l markets.

You will lead a team of media strategists focused on driving brand awareness and delivering net new demand profitably between our self-serve and managed sales businesses. This person should have demonstrated mastery across a breadth of digital media channels, possess strategic acumen in their media planning approach with a knack to deliver compelling storytelling through engaging creative and content, and optimize media spend with a data-driven, financially disciplined approach. They will set strategic direction for their team, lead cross-functional collaboration, and be able to zoom into tactical areas as necessary.

This is a unique opportunity for a developing paid media leader enthused by building net new programs that can deliver meaningful impact for our GTM motions.

**Responsibilities**:
Develop qualitative and quantitative research backed paid media strategies in partnership with GTM teams
Lead and develop a team of media strategists as a coach and team player
Plan and execute full funnel campaigns along with the development of content and creative
Scale testing and optimization between spend levels, bidding, creative and landing pages
Manage relationships with external agencies & ad publishers to craft innovative media plans
Provide input to shape our adtech strategy and measurement methodology
Recommend budgeting decisions between campaigns and across the portfolio of channels
Regularly deliver business reviews with performance learnings and insights for leadership
**Requirements**:
7-10+ years of experience in paid media driven growth within B2B for brand awareness and performance objectives
5-8 years of management experience
Proven expertise profitably scaling non-SEM channels (YouTube, Meta, LinkedIn, Programmatic, CTV, Programmatic, and Offline channels)
Advanced understanding of measurement, attribution, and adtech; experience working with in-platform measurement tools, partnering with data science on incrementality measurement/MMMs, and optimizing bidding with server 2 server integrations
Experience streamlining media planning, ad operations, and reporting
Excellent analytical problem solving skills and strategic business acumen
Effective written and verbal communication with the ability to distill complex information for broader audiences
Preferred Qualifications

People management
B2B experience for both self serve and lead generation
Total Rewards

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

**Current Salary/OTE Ranges (Subject to change)**:
C$127,900 - C$150,500 - C$173,100

**Benefits**:
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
Competitive medical, dental and vision coverage*

Retirement Savings through a defined contribution pension or savings plan**

Dropbox provides a Flexible PTO Policy in addition to your statutory holidays allowing

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