Digital Marketer

6 months ago


Remote, Canada Webrunner Media Group Full time

Dear problem-solvers, out-of-the-box thinkers, and straight-A students who skipped class**:We want you.**

**ENVIRONMENT**

Nice to meet you We’re Webrunner, and we help contractors across North America generate exclusive leads through data-driven paid and organic online advertising.

Our HQ is based just outside of Montreal, QC, and our crew is made up of a diverse group found across Canada and the US, who believe that impactful work is the best kind of work. Our people are driving the digital transformation of the home improvement industry.

We value hard work, humble leadership, and spirited community. Teamwork is our driving force, and no human gets left behind.

If you want to wear a suit and tie to work every day, be chained to your desk from 9-5 Monday to Friday, with absolutely no benefits whatsoever and zero option for career advancement, this is **NOT** the place for you.

Any of this hit home for you? Tell us why you would make an excellent addition to our team
- COVER LETTERS > CVS_

**RESPONSIBILITIES**

As a _digital marketer_, you will be **managing relationships through strategic coaching** between Webrunner and its clients in the home improvement industry across Canada & the US.

Although you might be new to the home improvement industry, you are not foreign to **digital marketing,** and you love the idea of helping contractors leverage online advertising to predictably generate leads and scale their revenues. Your ability to foster strong relationships and be proactive with clients is what sets you apart from everyone else.

**Delivering happiness and success is the ultimate goal**

**QUALIFICATIONS**

We are looking for someone who is...
- An expert in digital marketing channels such as **paid search & paid social (PPC), search engine optimization (SEO), and conversion rate optimization.**:

- Adept in account management with prior experience in working directly with clients to understand their business goals, develop personalised digital marketing strategies, and provide ongoing support and coaching.
- Confident in identifying campaign performance challenges gleaned from analytics or marketing dashboards and can provide creative solutions to overcome them.
- Able to help clients make sense of marketing and financial metrics such as cost per lead (CPL), customer acquisition cost (CAC), and return on investment (ROI).
- Skilled at financial planning and budget management to effectively improve ROI from lead generation campaigns. This includes strategic allocation of funds across various channels/networks, monitoring spending against performance metrics, and working with campaign managers to adjust strategies as needed to maximize results.
- Driven by the desire to learn while staying updated with the latest trends and tools in digital marketing.
- A team player who can collaborate effectively with cross-functional teams to ensure alignment and integration of marketing efforts are on par for lead generation goals.
- Exceptional in written and verbal communication skills to be able to express concepts and strategies to clients and team members with clear guidance and feedback.
- Able to identify and present, and upsell solutions to help drive growth and results for our clients.

**WHAT YOU WILL GET: LET’S TALK PERKS**

**Respect & Recognition**

We believe the best type of people are those who are self-motivators. Say goodbye to micro-managing If productivity stays up and we are getting results, we let you spread your wings and fly on your own.

**Culture & Community**

Our entire team is made up of the best kind of people you can find. We host frequent team-building activities and outings and believe that connection and community is #1. We value diversity and inclusivity and believe that corporate hierarchy is so 2008.

**Health & Wellness**

Rest easy with our extended health care plans, dental care, life insurance, and wellness program. Everyone needs a break, which is why we take paid time off seriously. We take care of you so that you can take care of you.

**Flexible Work-Life Balance**

You have a life, we get it This is why we offer flexible hours for our crew. You’ll never be locked into a 9-5 so you can work from home in your PJ’s or join us at Webrunner HQ (did we mention we have a Nespresso machine?).

**Note**: Only applicants who are selected for an interview will be contacted.

Chers résolveurs de problèmes, penseurs hors des sentiers battus et étudiants qui ont séché les cours **:Nous avons besoin de vous.**

**ENVIRONNEMENT**

Enchanté de vous rencontrer Nous sommes Webrunner, et nous aidons les entrepreneurs de toute l'Amérique du Nord à générer des prospects exclusifs grâce à une publicité en ligne organique et payante basée sur des données.

Notre siège social est situé juste à l'extérieur de Montréal, au Québec, et notre équipe est composée d'un groupe diversifié provenant du Canada et des États-Unis, qui croit qu'un travail qui a


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