Digital Marketing Strategist

2 weeks ago

Remote, Canada DOE Media Full time

**WHO WE ARE**

DOE Media is a premier, data-driven firm specializing in global digital advertising and retention marketing. Our expertise lies in crafting sophisticated solutions that drive substantial growth for partners, ranging from dynamic startups to Fortune 500 brands. With a versatile portfolio, we engage with both B2B and B2C partners, including eCommerce, franchises, luxury, technology, apps, sports, events, financial services, and retail. DOE Media has generated over $1 Billion in trackable, profitable online revenues.

Founded by seasoned entrepreneurs with a history of successfully building, scaling, and exiting direct-to-consumer (D2C) businesses, DOE Media is committed to delivering EBITDA-driven growth for our valued partners.

Embracing a culture built on the pillars of Data Over Ego, Partners as the Hero, Cutting Edge Knowledge - We are the Experts, Professionalism, and Work Ethic defines who we are. If your values resonate with ours, we're eager to meet you

**WHERE WE ARE GOING**

Having propelled ourselves forward with an impressive $550+ million in digital ad spend and a remarkable $1 Billion in generated revenue over the past three years, our journey has been nothing short of extraordinary. Yet, we're not hitting the brakes; rather, we're gearing up for an ambitious future Our sights are set on expanding our in-house team and client base sevenfold within the next five years.

As we continue to evolve, this is your golden opportunity to be an integral part of our forward-thinking journey. Join us and be a catalyst for the exciting chapters that lie ahead

**WHAT WE’RE LOOKING FOR**

We are looking to hire a Digital Marketing Strategist to join our Digital Strategy team. The ultimate objective is to grow and scale the client’s paid media accounts by driving lower costs per customer acquisition, while increasing paid media spend through Facebook. We need you to demonstrate proficiency in Advertising and Marketing principles to identify the most cost-effective solutions. Our clients will look to you for guidance, ideation, and to bring their goals to reality.

**WHAT YOU’LL DO**
- Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns
- Dive deep into client brands to best understand needs, value proposition, products, and aesthetic
- Utilize Facebook Ads Manager, Google Analytics, Lifetimely, and Supermetrics to develop insights and action items intended to increase client revenue MoM
- Monitor purchased media to ensure advertisements appear as planned across Facebook and Instagram
- Compile regular reports and dashboards to quantify results and communicate insights to the client
- Prepare advertising timelines for client onboarding, launch, and ongoing account maintenance
- Write compelling advertisement copy for Facebook and Instagram campaigns with the objective of generating action and engagement from targeted audience
- Keep up-to-date with target audience preferences to proactively suggest new campaigns
- Conduct thorough competitive research of products, markets, services, and current competitor strategies
- Surface new digital technologies developments, trends, techniques, and tools to leadership
- Communicate updates, progress, and challenges with clients and internal stakeholders
- Utilize emerging technologies like Chat GPT to help writing copy, come up with ideas, and work more efficiently.
- Put together creative briefs based on the media buying strategy, working with in house and partner designers to execute ads that will work

**WHAT YOU’LL BRING TO THE TABLE**
- 2-4+ years’ experience with Facebook advertising with a spend min of$200K-$250K/mo aggregately
- 1-3+ years’ experience working directly with clients
- 1-3+ Years' agency experience
- Ability to interpret data to proactively identify and solve problems
- Expertise in Google Analytics in an eCommerce setting
- Communication skills - the kind where your message gets through to any audience
- Creative problem-solving capabilities: think outside the box, inside the box, and all around the box
- Ability to prioritize the priorities at the moment; know what you need to do and when you need to do it
- Collaborate effectively in a team environment
- Integrity, optimism, and respect regardless of the situation - non-negotiable

**WHAT YOU’LL FIND HERE**
- Benefits that matter like time off without limits, healthcare coverage, and more
- Learning from the best. Collectively, we have years of expertise in ecommerce, digital advertising, and brand optimization
- A challenge. We’re here to push you. Our goal is to give you experience and connections you won’t forget
- Access to our leadership, industry experts, and peers that care about you and your development
- Growth Opportunities. We want to see you flourish into an expert, and reward you for that.

**Salary**: $50,000.00-$75,00

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