Digital and Social Media Specialist
2 weeks ago
As the Digital and Social Media Specialist, you will contribute to our success by leading the strategy, management, and execution of social campaigns. The Social Media Specialist is a storyteller and brand Ambassador that will create and disseminate consistent digital content on the website and across social channels to drive engagement, brand loyalty & a sense of community.
**How will you support the team?**
- Be the Brand Ambassador at all shows, events and on-line
- Create social ‘buzz' for Powersports shows and the Brand - leverage the shows for engagement and content
- Create and manage the social media organic content calendar
- Manage our content on our website and social media accounts
- Build strong social media campaigns that gain immediate engagement.
- Keep abreast of social media trends, best practices & competitive benchmarks to provide on-going insights
- Develop, execute and report on social content, increasing social following and engagement.
- Measure the performance of social initiatives: traffic acquisition, user engagement
- Develop and report quarterly on KPIs
- Create annual and quarterly plans on how we can interact with customers and industry associations across multiple media channels, regularly optimizing our approach
- Ensure that internal & external stakeholders are engaged with our social media channels to grow & nurture engagement & following
- Develop rider and association facing communications including press releases
- Work closely with our 3rd party marketing and PR agency and marketing agency
**The people who thrive with us have/are**:
- Exceptional writing skills with superior knowledge of grammar, spelling and punctuation preferably in both English and French.
- Great organizational and time management skills.
- Strong attention to detail.
- Team players with a positive attitude, results driven
- A passion for powersports
- Travel within Canada to Trade shows is required
- Comfortable speaking on camera and in public (media training is provided)
**Salary**: $16.55-$29.33 per hour
Expected hours: No less than 35 per week
**Benefits**:
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Work from home
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: In person
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