Digital and Social Media Specialist

2 weeks ago


Markham, Canada Moto Canada Full time

As the Digital and Social Media Specialist, you will contribute to our success by leading the strategy, management, and execution of social campaigns. The Social Media Specialist is a storyteller and brand Ambassador that will create and disseminate consistent digital content on the website and across social channels to drive engagement, brand loyalty & a sense of community.

**How will you support the team?**
- Be the Brand Ambassador at all shows, events and on-line
- Create social ‘buzz' for Powersports shows and the Brand - leverage the shows for engagement and content
- Create and manage the social media organic content calendar
- Manage our content on our website and social media accounts
- Build strong social media campaigns that gain immediate engagement.
- Keep abreast of social media trends, best practices & competitive benchmarks to provide on-going insights
- Develop, execute and report on social content, increasing social following and engagement.
- Measure the performance of social initiatives: traffic acquisition, user engagement
- Develop and report quarterly on KPIs
- Create annual and quarterly plans on how we can interact with customers and industry associations across multiple media channels, regularly optimizing our approach
- Ensure that internal & external stakeholders are engaged with our social media channels to grow & nurture engagement & following
- Develop rider and association facing communications including press releases
- Work closely with our 3rd party marketing and PR agency and marketing agency

**The people who thrive with us have/are**:

- Exceptional writing skills with superior knowledge of grammar, spelling and punctuation preferably in both English and French.
- Great organizational and time management skills.
- Strong attention to detail.
- Team players with a positive attitude, results driven
- A passion for powersports
- Travel within Canada to Trade shows is required
- Comfortable speaking on camera and in public (media training is provided)

**Salary**: $16.55-$29.33 per hour

Expected hours: No less than 35 per week

**Benefits**:

- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Work from home

Schedule:

- Monday to Friday
- Weekends as needed

Work Location: In person



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