Marketing and Social Media Intern

1 month ago


Markham, Canada Unionville College Full time

UMS is looking for an enthusiastic and detail-oriented Social Media Intern to join our growing Marketing team on a 4 month contract (May-August). Reporting to the Social Media Manager, you will work closely with the Marketing team to support brand, campaign, partnership, and marketing needs across a range of social accounts (Instagram, Twitter, Facebook and YouTube). You will be responsible for contributing to a range of social media initiatives at UMS, providing cross-functional support to various brand initiatives and to grow our online presence and increase enrollment through key social media channels.

We’re looking for a social media superstar who lives and breathes social trends You combine a creator’s enthusiasm for creating viral brand content with a sociologist’s curiosity to understand online Parent communities.

What You’ll Be Doing:

- Use marketing tools (e.g. Later, Google Data Studio, Google Analytics) and native social media tools (e.g., Facebook Creator Studio, Facebook Business Manager, Twitter Analytics) to distribute organic social media content, compile key metrics, and help develop regular reports to Administration
- Oversee optimization of links for tracking purposes using Bit.ly
- Monitor mentions of UMS across social media platforms, responding to our most frequently asked questions, and escalating any risk to brand or user safety to applicable teams
- Source user generated content, and work closely with our Marketing team to create social media content.
- Assist with organization of digital assets, maintenance of content calendar, fulfilment of Virtual open house events, and project briefing to the Creative Team
- Stay up-to-date on social trends, tools, best practices, emerging new platforms, and source user generated content that can be leveraged to engage our parent audience

What We're Looking For:

- Currently enrolled in or recently graduated from an accredited university, with a major in marketing, social media marketing, or related
- You have excellent communication skills and are able to tailor your writing for key audiences
- You have demonstrated success using social media channels and have a point of view on which brands are doing amazing work in social
- You have an instinct for knowing what visuals will work for social -- and may have even edited or created your own (with tools like Canva, or Photoshop, etc.)
- You are comfortable with data and can glean learning and insights from numbers -- you can calculate click-through rates, conversion rates and engagement rates with ease

All applicants are asked to share a portfolio of your work that includes but is not limited to examples showcasing content created on social media. This can include examples of social media campaigns you have managed or content you have created for various social media platforms.

Bonus Points:

- Knowledge of Montessori education

Work Remotely
- No

**Job Types**: Full-time, Part-time, Internship
Contract length: 4 months
Part-time hours: 30-40 per week

**Salary**: $15.50-$17.00 per hour

Schedule:

- Monday to Friday

**Experience**:

- Social Media Marketing: 1 year (preferred)

Work Location: In person

Expected start date: 2023-05-18



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