Brand Manager
4 months ago
**Title**:Brand Manager
**Department**:Marketing
**Reports to**:Senior Brand Manager
**Location**:Oakville Office, with occasional travel required to the brewery in Kitchener.
**Company Background**
Carlsberg Canada Inc. (CCI) is the Canadian Division of Carlsberg Breweries A/S which is the World’s 3rd largest brewer and one of the fastest growing brewers in the World. With over 100 beer brands in our portfolio Carlsberg sells beer in over 140 countries worldwide while producing beer under license in over 40 countries.
Carlsberg Canada recently purchased Waterloo Brewing Ltd. so Carlsberg Canada includes the production, distribution and commercialization of Carlsberg and Waterloo products as well as various co-manufacturing partnerships.
**Role Summary**
**Accountabilities**:
- Drive LandShark’s growth by leading strategic planning, including brand, connection, innovation, and commercialization plans based on consumer insights.
- Own the brand by advocating for LandShark and developing consumer-focused plans across brand positioning, innovation, media, in-store, and experiential activities.
- Manage projects by collaborating with internal teams and external agencies to implement effective consumer and commercial plans.
- Oversee creative development by identifying key ideas and ensuring impactful execution that aligns with LandShark’s goals.
- Manage the budget for advertising and media to maximize ROI, including overseeing production and agency fees.
- Analyze data to develop strategies and assess results, ensuring campaigns resonate with consumers.
- Coordinate social media efforts with the digital team to engage the brand in culture and optimize results.
- Work with Trade Marketing to deliver top-notch in-store executions.
- Track brand performance and analyze results.
- Manage stakeholders across departments and partner agencies.
- Deliver brand campaigns to both large internal audiences and direct customers.
- Support other brands within the Alc. Beverage portfolio.
- Travel and work outside regular hours as needed for events and marketing activities in the beer industry.
**Education & Qualifications**:
- Bachelor’s degree in marketing, business, or a related field.
- 2-4-year experience in a marketing role preferably in CPG, snacking, beverage or alcohol industry
- A passion for brands - we are the voice of the brand for our consumers, a drive and passion for what we do to impact how our consumers feel about our brands is key.
- A desire to learn - as an entry level role in Brands Marketing in a truly Global business, opportunities to develop within Carlsberg are endless.
- Strong project management skills - the role includes managing multiple projects with varying timelines and a large network of stakeholders.
- Creative mindset - not afraid to share creative ideas when planning campaigns.
- Strong verbal and written communication skills - the role requires management of stakeholders at all levels.
- Commercial acumen - good analytical skills and very comfortable with numbers
- Can work on multiple projects simultaneously with competing deadlines.
**Here's what awaits you**:
We're asking for dedication, but you'll find ample rewards in:
- Continuous learning: Guidance from mentors and structured training initiatives
- Opportunities for career growth, including internationally.
- A purpose-driven company with ambitious goals
- A relaxed, social work environment with enthusiastic colleagues
We provide a competitive base salary along with a comprehensive benefits package that is fully covered by the employer. This package includes a range of benefits such as dental care, disability insurance, extended health coverage, a healthcare spending account, life insurance, paid time off, RRSP matching, tuition reimbursement, vision care, casual dress code, participation in company events, the option for remote work, and a fantastic Beer Benefit. Eligible employees may also receive bonuses as part of our supplemental pay options.
**CARLSBERG GROUP: BREWING FOR A BETTER TODAY AND TOMORROW**
- **Diversity, equity, and inclusion**_
HP
**Job Types**: Full-time, Permanent
Pay: From $70,000.00 per year
Application question(s):
- The position is based at our Oakville office, with occasional travel to the brewery in Kitchener. Are you able to commit to traveling to Kitchener when needed?
**Education**:
- Bachelor's Degree (required)
**Experience**:
- Marketing: 3 years (required)
Work Location: Hybrid remote in Oakville, ON L6H 1A7
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