Associate Brand Manager

2 months ago

Oakville, Canada Andrew Peller Limited Full time

#BeExtraordinary
At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and
craft beverage company by delivering the perfect brand experience for every
lifestyle and occasion. Through our commitment to excellence, honouring our
roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.
Who We Are
We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking.
We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.
We are hiring an Associate Brand Manager - Owned Imports & Spirits on a 12 month contract. This role will be Hybrid and currently the team meets once a week in person either at Oakville or Grimsby.
The Associate Brand Manager - Owned Imports and Spirits is dedicated to supporting marketing fundamentals, supporting brand creation, media budget management, and executing strategic marketing programs. They will work with the Core Brands team on various portfolios (spanning all Owned Import brands, Gretzky and PJS). In this role, there is a focus on program execution, tracking initiatives, assessing ROI, and ensuring accurate budget management. Collaboration with cross-functional teams is paramount for project success and adapting to strategic changes. The position involves continuous market, category, and brand analysis to inform future strategies. The Associate Brand Manager takes ownership of project budgets, leads innovation efforts, and supports the execution of commercial plans for new and existing products.
The offer
- Mentorship, guidance and tenured leadership to work with
- Employee Assistance Program and Telus Health access
- Competitive total compensation package
- Career growth and experience with an innovative and high profile premium brand

SPECIFIC RESPONSIBILITIES & ACCOUNTABILITIES
- Focused on learning and acquiring marketing fundamentals including creation of advertising for in and out of store, media plan creation (understanding, budgeting, planning and analysis), developing and executing strategic consumer promotions, execution and analysis, equity building primary and secondary packaging development, market research
- Executing within defined brand positioning to short and long-term marketing plans
- Responsible for creating and executing of the consumer initiatives/ tactics in the marketing plan, tracking business impact, assessing ROI, and ensuring budgets are being managed accurately.
- Collaborates with the cross functional team and works on bringing the team along with projects, changes in strategy.
- Analysis - ongoing market, category, and brand analysis to inform strategies and plans
- Owns the budget for set projects and brands and follows budget stewardship and tracking.
- Innovation - Responsible for leading the cross functional team to deliver innovation including line extensions and projects.
- Support execution of commercial plans for new and existing products.
- Accountable and responsible for planning, tracking and actualization of fiscal team budgets within guidelines set by senior Management including Packaging, Market Data, Market Research, Consumer Promotion & Advertising.

WORKING RELATIONSHIPS
- Reports to:

- Director, Core Brands
- Dotted Line Brand Manager - Owned Imports and Spirits
- Direct reports: None
- Pending brand portfolio - collaboration with cross functional organization and sales channels e.g.: Estate Wineries, Export and B2B & Agency
- Collaborates with the cross functional product focused team including winemaking, supply, operations, packaging, etc.

DIMENSIONS
- Brand portfolio size can range based on portfolio mix of selected drive brands or a portfolio of profitable growth and maintain brands.
- Consumer Marketing Budget ownership - budgets vary with roles however impact and ROI expectations are consistent with various budget sizes

SKILLS, KNOWLEDGE, EXPERIENCE
- Experience and understanding across a breadth of core marketing fundamentals
- Superior financial acumen and business owner mindset
- A track record of taking business projects from concept to completion
- Strong proven analytical skills and ability to turn complex data into hypothesis and make simple and clear recommendation
- Working effectively with internal and external partners
- Can work under tight timelines and manages own as well as direct reports and multifunctional team priorities
- Influences across functions and all levels of Management through knowledge, critical thinking, and excellent communication skills
- Ability to manage a broad range of projects from long term planning to short term crisis.
- Must constantly have a proactive, take charge, action-oriented approach to spearhead development and implementation of multi-dimensional business projects.
- Proficient in Microsoft platform; Excel, PowerPoint, and Word
- Ability to learn internal data system to analyze data - Tableau

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