Vp Marketing

3 weeks ago

Montréal, Canada Potloc Full time

**A PROPOS DE POTLOC / ABOUT POTLOC**:
Grâce à une technologie de pointe qui permet de lancer des sondages à l'aide d'une géolocalisation avancée et d'un ciblage basé sur les intérêts, Potloc a développé une réelle expertise pour atteindre des audiences de niche à travers le monde (plus de 4,2 milliards d'utilisateurs de médias sociaux).

Fondée en 2014, Potloc compte aujourd'hui environ 230 employés basés à Montréal et à Paris. \uD83D\uDE80

Notre mission? Permettre à nos clients de prendre de meilleures décisions en repoussant les limites de la recherche consommateur au quotidien.

Chez nous, ce qui compte c’est notre équipe. Nous encourageons l’évolution et nous soutenons nos employés à travers nos 4 valeurs fondamentales:
**AMBITION**,
**APPRENTISSAGE**,
**TRANSPARENCE** et
**ESPRIT D'ÉQUIPE**.

Potloc, à l’origine, c’est un peu un “potluck”, et la diversité de parcours, de talents et d’ambitions permet à chacun d’apporter et de valoriser ses connaissances et son expérience.

Êtes-vous prêt à rejoindre notre équipe? Nous sommes impatients d'apprendre à vous connaîtrePotloc is an innovative company with a lot to say Taking advantage of cutting-edge technology that launches surveys using advanced geolocation and interest-based targeting, Potloc has become an expert in reaching niche audiences across the globe (more than 4.2 billion social media users).

Founded in 2014, Potloc has grown to 230 employees based in Montreal and Paris. \uD83D\uDE80

Our mission? Empower our clients to make smarter decisions by pushing the boundaries of market research each and every day.

At Potloc, community is everything. We like to see people evolve and that’s driven by our 4 fundamental values:
**AMBITION, LEARNING, TRANSPARENCY** &
**TEAM SPIRIT**.

True to our name’s inspiration (potluck), we are a diverse group of talented and ambitious people, each bringing their knowledge and experience to the table.

Are you ready to join our team? We’re excited to get to know you

**LES MISSIONS / YOUR MISSION**:
En tant que membre clé du comité de direction, vous serez responsable de superviser les actions marketing d'une scale-up internationale. Votre objectif principal est de développer et d'exécuter des stratégies de marketing qui augmentent la notoriété et la crédibilité de notre marque, qui favorisent l'acquisition de clients et génèrent des revenus. Vous rapporterez au Chief Operating Officer & cofondateur, et serez un membre stratégique du comité exécutif. Ensemble, nous allons amener le chiffre d'affaires de $35M à $150M en 3 ans.

Le rôle du Vice-Président du Marketing est de construire et diriger une équipe marketing de classe mondiale. Vous travaillerez en étroite collaboration avec divers départements et installerez une culture d'excellence en matière de marketing dans l'ensemble de l'organisation. Le plus important: vous serez garant d'une culture centrée sur les données, en veillant à ce que chaque décision soit fondée sur une analyse méticuleuse, une tactique destinée à propulser notre entreprise vers des sommets jamais atteints auparavantAs a key member of our Executive team, you will be responsible for overseeing the marketing practice of an international scale-up. Your primary goal is to develop and execute marketing strategies that increase brand awareness & credibility, drive customer acquisition, and generate revenue. You will report to the Chief Operating Officer & Co-Founder and become a strategic member of the executive committee. Collectively, we will increase the company's revenue from $35M to $150M in 3 years.

As the Vice President of Marketing, your role is to powerfully shape and spearhead a world-class marketing team. You will work in unison with diverse departments, fostering a spirit of collaboration, and instill a culture of marketing excellence throughout the organization. Most importantly, you will advocate for a data-centric culture, ensuring every decision is founded on meticulous analysis, a tactic destined to rocket our business to heights never seen before

**VOS RESPONSABILITÉS / YOUR RESPONSIBILITIES**:

- Former une équipe de spécialistes en marketing agile et efficace, alignée sur les ambitions de l'entreprise.
- Définir et mettre en œuvre une stratégie marketing globale qui augmente la notoriété de la marque Potloc et l'acquisition de clients afin de soutenir la croissance des revenus sur nos marchés (y compris l'Europe, l'Amérique du Nord et le Moyen-Orient).
- Accroître le flux de revenus provenant de nos grands comptes.
- Développer et gérer un budget marketing qui garantisse une utilisation efficace des ressources et un retour sur investissement (ROI) élevé.
- Collaborer de manière transversales avec les équipes de ventes, produits et delivery pour adopter un positionnement stratégique qui stimule la croissance du chiffre d'affaires.
- Analyser vos performances à l'

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