VP Online Marketing

1 month ago


Montréal QC, Canada Calliere Group Full time

This is a remote position.
As the Vice President of Marketing, you are responsible for leading the overall marketing strategy, therefore, own all marketing programs, including demand generation, product marketing, digital experience strategy and branding. Lead, mentor, and empower a marketing team of ~35 employees (3-4 direct reports).
Translate GSoft goals into effective marketing strategies for all product lines.
Set the marketing direction, priorities, metrics, goals, and overall roadmap to support higher-level business objectives.
Oversee the development and execution of all marketing programs to ensure they align with the company’s go-to-market strategy and vision.
Make data-driven decisions to drive continuous process improvements to feed revenue growth.
Track and report on important performance metrics and use the data to optimize processes and performance continually.
Develop and maintain strong partnerships with other stakeholders and ensure marketing scales through cross-collaboration with other teams (sales, customer success, product, Etc.).
Established leadership experience managing a marketing team at a VP level;
Experience developing and leading marketing initiatives and strategies, directly linked to the company’s key objectives and strategic vision;
Ability to leverage data and analytics to inform strategies and decision-making and optimize performance;
Extensive knowledge of relevant today's marketing approaches and tools, such as Hubspot and Salesforce (CMS, CRM, Marketing).



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