Vice-president, Marketing

2 weeks ago

Montréal, Canada Foodtastic Full time

**À propos de nous**

Fondé en 2016, Foodtastic est une des plus grandes compagnies de restaurants au Canada. Durant les 5 dernières années, les ventes totales de l’ensemble des restaurants est passée de 50mm de $ à plus de 1 milliard de $. Notre portfolio de 23 chaînes de restaurants inclus Milestones, Second Cup, Pita Pit, Quesada, Freshii, La Belle et La Bœuf et les Rôtisseries Benny.

**Vice-Président Marketing - Montréal, QC**

Sous la responsabilité du Vice-Président Marketing Senior, le Vice-Président Marketing dirigera et supervisera le département marketing de plusieurs bannières en concevant, en mettant en œuvre et en contrôlant des stratégies de marketing efficaces qui s'alignent sur les objectifs de l'entreprise.

**Responsabilités**:

- Développer et mettre en œuvre des stratégies et des plans marketing complets alignés sur les objectifs de l'entreprise et la position de la marque.
- Diriger une équipe de professionnels du marketing, en fournissant une orientation claire, des conseils et un soutien pour obtenir des résultats.
- Garantir une cohérence de la marque et s'assurer que tous les efforts de marketing reflètent les valeurs et les messages de l'entreprise.
- Effectuer des recherches de marché et se tenir informé des tendances de l'industrie afin d'identifier des opportunités de croissance et d'innovation.
- Collaborer avec des équipes interfonctionnelles pour développer et mettre en œuvre des campagnes marketing intégrées sur différents canaux, y compris le numérique, les médias sociaux, la publicité traditionnelle et les relations publiques.
- Superviser la création et la production de supports marketing, en veillant à des normes de qualité élevées et à une cohérence.
- Surveiller et analyser les données marketing et les indicateurs clés de performance (KPI) pour mesurer l'efficacité des campagnes et prendre des décisions basées sur les données pour optimiser les résultats.
- Cultiver et entretenir des relations avec les parties prenantes clés, y compris les franchisés, les fournisseurs et les partenaires externes.
- Rester informé des changements dans le paysage concurrentiel et recommander des ajustements stratégiques aux plans de marketing, au besoin.
- Gérer le budget marketing et allouer les ressources de manière efficace pour obtenir un retour sur investissement maximal.

**Qualifications**:

- Licence en marketing, en gestion d'entreprise ou dans un domaine connexe. MBA de préférence.
- Expérience confirmée dans une fonction de direction marketing, de préférence dans le secteur de l'alimentation et des boissons.
- Solides compétences en matière de réflexion stratégique et d'analyse, avec la capacité de traduire les données en informations exploitables.
- Expérience avérée de l'élaboration et de l'exécution de campagnes de marketing réussies sur plusieurs canaux.
- Excellentes compétences en matière de leadership et de gestion d'équipe, avec la capacité d'inspirer et de motiver une équipe diversifiée.
- Compétences exceptionnelles en matière de communication et de présentation, tant à l'écrit qu'à l'oral.
- Capacité à s'épanouir dans un environnement dynamique et entrepreneurial et à s'adapter à des priorités changeantes.
- Une passion pour l'industrie alimentaire et une compréhension approfondie du comportement des consommateurs.

**Exigences**:

- Au moins trois (3) ans d'expérience professionnelle en tant que Directeur/VP en marketing
- Diplôme en marketing, en communication ou dans un domaine similaire.
- Excellentes compétences en matière de communication, de présentation et de leadership.
- Connaissance approfondie des études de marché.
- Sens de l'appropriation et fierté de votre performance et de son impact sur le succès de l'entreprise.
- Esprit critique et capacité à résoudre les problèmes.
- Esprit d'équipe
- Bonne gestion du temps
- Excellentes aptitudes en matière de communication et de relations interpersonnelles.
- Parfaitement bilingue en anglais et en français (à l'oral et à l'écrit).

============================================================

**About the Company**

Founded in 2016, Foodtastic is already one of the largest restaurant companies in Canada. We have increased system sales in the last five years from less than $50mm to over $1B. Our current portfolio of 23 brands includes Milestones Grill & Bar, Second Cup Café, Pita Pit, Quesada, Freshii, La Belle et La Boeuf, and Rôtisseries Benny.

**Vice-President Marketing - Montreal, QC**

Reporting to the SVP Marketing, the VP of Marketing will direct and oversee the marketing department of several brands by designing, implementing, and monitoring effective marketing strategies that align with our business goals.

**Responsibilities**:

- Develop and implement comprehensive marketing strategies and plans aligned with the company's objectives and brand positioning.
- Lead a team of marketing

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