Digital Analytics Strategist

3 weeks ago

Toronto, Ontario, Canada Unreal Gigs Full time

We are in search of a Digital Analytics Strategist who will play a crucial role in analyzing digital product data to guide strategic decisions and actionable insights. This individual will possess expert-level proficiency in digital analytics and will collaborate closely with cross-functional teams to deliver valuable insights that enhance marketing performance, user behavior analysis, and decision-making processes. Exceptional English communication skills are essential, along with solid expertise in CPD and Adobe tools, including AEP (Adobe Experience Platform) and AJO (Adobe Journey Optimizer).

Requirements

Key Responsibilities:

  • Develop and upkeep dashboards, reports, and analyses providing actionable insights into customer behavior, marketing campaign performance, and digital product usage.
  • Manage and enhance the implementation of tracking and analytics tools like Google Analytics, Adobe Analytics, and other industry-standard platforms.
  • Collaborate with marketing teams to assess campaign performance and suggest continuous improvement strategies.
  • Define and conduct A/B and multivariate testing to refine user experience and conversion rates.
  • Analyze user behavior in collaboration with product teams to identify opportunities for product enhancement.
  • Establish and implement user-behavior analytics standards and quality assurance best practices to uphold data integrity.
  • Keep abreast of the latest digital analytics trends and tools, continuously seeking opportunities to enhance our analytics capabilities.

Requirements:

  • Fluent English skills.
  • Minimum five years of experience in digital analytics or related fields.
  • Proficiency in Adobe Marketing tools such as AEP and AJO.
  • Strong analytical skills to interpret data and derive actionable insights.
  • Proficiency in digital analytics tools like Google Analytics and/or Adobe Analytics.
  • Experience with RT-CDP Execution from data gathering to activation.
  • Familiarity with A/B and multivariate testing tools and methodologies.
  • Excellent communication and collaboration skills to work effectively in a team environment.

Preferred Skills:

  • Spanish proficiency.
  • Experience with data visualization and reporting tools such as Tableau or Power BI is a plus.

If you're passionate about data-driven decision-making and have a proven record of delivering actionable insights that boost business outcomes, we encourage you to apply for this exciting opportunity.

Benefits

  • Health insurance
  • Dental coverage
  • Generous vacation allowance
  • Retirement savings plan
  • Flexible working hours
  • Remote work options
  • Professional development opportunities
  • Employee assistance program
  • Wellness program
  • And more.

Annual Salary Range: C$70,000 - C$110,000 USD

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