E-commerce Specialist

3 weeks ago


Montréal, Canada L'Oreal Full time

You will be in charge of the brand online image equity and digital activations across online stylist and consumer touchpoints. They will be the point of reference to upskill and transmit digital knowledge within the brand. They will work in the Professional Products Division, within the Pureology and L’Oreal Professionnel team.

DIGITAL MEDIA
- Supports in the adaptation of media creative and manages implementation with the agency of the brand agreed media plans
- Advises on media & consumer journey ensuring proper tracking & to follow digital best practices

CRM
- Manages and monitors data acquisition strategy, assisting in database growth to high value engaged contacts for both b2b and b2c.
- Plans, manages and delivers personalized CRM campaigns across channels including targeting, content and creative input, in collaboration with Marketing & Education
- Learns about customer and consumer behaviours, builds segments and ensures data-driven customer approach

WEBSITES
- Develops innovative and meaningful content for websites, based on DMI input and equity
- Responsible for brand website optimization, performance monitoring, and implement new features and enhancements

E-RETAIL
- Owns Amazon brandstore and PDP A+ content optimization
- Responsible for 360 support for drive back to amazon (newsletters, media drive back, etc.)
- Builds toolkit for partners to respect brand DNA Online (product descriptions, banners, etc.)
- Leads e-retailers website PDP update for all innovation

OTHER
- Track and manage digital spend within planned budget

COMPETENCIES
- Brand vision and understanding associated with good product sensitivity
- Experience in collaborative work; ability to form strong relationships with various stakeholders
- Activation Excellence; Agility, rigor and business consciousness
- Digital expertise, experience in: Search, CRM / Marketing Automation (SFMC), Media, data and website management
- Experience in project coordination and managing agencies
- SEO understanding
- Google Analytics Certification
- _
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