Specialist, Relational Program

2 weeks ago


Montréal, Canada Transat Tours Canada Full time

Come aboard a committed and humane company that is ready for new challenges and needs you

We are looking for a Relationship Program Specialist whose mandate will be to help improve engagement, customer experience, brand loyalty and business performance through impactful multi-channel campaigns that span all stages of the customer lifecycle. The incumbent will organize and ensure the success of CRM strategies, campaigns and tactics in line with the objectives of the Digital Interactions team, and more broadly, the E-Commerce and Contact Center team. They also are responsible for benchmarking, database management and performance reporting.

Ready for the journey? We offer the pride of working for an international company in a team of travel enthusiasts You will work in a stimulating telecommuting environment where team building is paramount. And of course, you will take advantage of our travel benefits to discover our destinations on board the best leisure airline in North America

**Responsibilities**:

- Define and implement CRM acquisition, retention and loyalty tactics to optimize current relationship programs within the customer lifecycle;
- Define target groups and select consumer groups for various campaigns;
- Produce and present communication plans, reports, technical briefs;
- Manage the CRM database in Adobe Campaign;
- Ensure workflows in Adobe Campaign are functioning properly and optimize according to the customer life cycle;
- Collaborate on a daily basis with the marketing, e-commerce, business intelligence, IT and development teams, dataminers and with our external back end partner;
- Develop industry best practices and bring new initiatives to the CRM team
- Identify technical needs in Adobe Campaign, prioritize them and communicate them to our back end partner;
- Ensure that all tactics are compliant with current legislation (GDPR and C28).

**Requirements**:

- College or university degree in marketing or related discipline;
- Minimum of 3 to 5 years experience in relationship marketing, e-commerce, communications or related field;
- Bilingualism (French and English, oral and written);
- Knowledge of Office 365, Google Analytics and PowerBI (an asset);
- Knowledge of HTML and/or CMS (an asset);
- Knowledge, understanding and ability to analyze relational databases;
- Sense of priorities, organization and deadlines, ability to analyze and synthesize, Agile approach enthusiast (an asset);
- Committed, optimistic, solution-oriented, creative, open to change and enjoy working on a variety of activities.

Job Details

Location:
Montreal Head Office / Downtown

Type of Work:
Permanent, full time

Job category:
Call Centre and Customer Relations

Business segment:
Head office

Business unit:
Transat Tours Canada

Job #:
TTC-23-025

End date of posting:
2023-01-30



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