Marketing Manager

5 months ago

Vancouver, Canada Felix Payment Systems Full time

**About Us**

Felix Payment Systems is a growing fintech start-up located in downtown Vancouver.

We have created the world’s first 100% cloud-based payment terminal. This cutting-edge technology has all the speed and functionality of a traditional payment terminal with the flexibility and security of a cloud infrastructure.

Felix is leading the charge in the disruption of the payments industry. Our patented cloud technology transforms consumer-grade smartphones into secure portable payment terminals using no additional hardware. You will be supporting growth across all Felix product lines.

At Felix, we pride ourselves on being innovators in technology and we are always pushing the boundaries to create world-leading technology. If you are a like-minded individual who believes in challenging the impossible, we want to hear from you.

This is a full-time position, and you must be available to work in our office in Yaletown from 8am-4pm, Monday to Friday.

**Role Responsibilities**
- Lead and manage the day-to-day operations of the marketing team, conduct regular check in meetings and performance review with team members and lead the recruiting, hiring, and training initiatives.
- Oversee marketing campaigns, track performance, and optimize audience segmentation to increase customer engagement and conversion rates.
- Collaborate closely with the sales team to support lead generation efforts.
- Utilize SEO strategies and techniques to improve the company’s online visibility and organic search rankings.
- Manage marketing budget and identify trends and insights to optimize spend and performance based on performance and insights.
- Responsible for the overall web design and development initiatives. Manage website content and monitor its performance, making necessary improvements to enhance user experience and drive conversions.
- Create agency quality promotional videos using motion graphics and video.
- Measure ROI and produce custom reports to share with the executive management team, drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the company's approach to brand building and channel-based marketing strategies.
- Manage key relationships with external agencies and vendors to ensure successful execution of marketing campaigns and projects. E.g., website and content localization.
- Track competitors and evaluate their strategies and positioning and devise counterstrategies. Keep the company up to date with payment industry trends and emerging products.

**Requirements and Skills**
- Minimum 5 years’ experience in a B2B technology focused environment.
- A degree in marketing, business, or a related field.
- Proven experience in creatively positioning and marketing products in a highly competitive and regulated environment on the national and/or global stage.
- Exposure to substantial and significant scale within a fast-growing payments or SaaS company.
- Strong understanding of the financial technology industry and its trends.
- Proven track record of generating revenue and developing and executing successful marketing campaigns.
- Exceptional written and communication skills with a keen eye for detail and the ability to translate complex concepts into a clear and engaging manner.
- Strong analytical skills, with the ability to analyze data and make data-driven decisions.
- Excellent communication skills with the ability to translate complex information into compelling, logical, and relevant narratives for executives, peers, customers, and partners.
- A highly collaborative approach with the ability to bring new ideas and vision to life, communicating and influencing at all decision-making levels.
- Experience using and implementing tools for:
- Graphic design - Photoshop, Illustrator, InDesign
- UX/UI design for websites and product mock-ups - XD, Figma & Wordpress
- Motion graphics tools - After effects & Premiere
- Video production - Premiere Pro
- AI for copy generation - Chat GPT & Grammarly
- LinkedIn Lead generation tools - Phantom buster or similar
- Sales prospecting tools such as Apollo & Sales navigator
- CRM - Zoho or similar

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