Marketing Manager

4 weeks ago

Vancouver, Canada Harbour Air Group Full time

**NOW HIRING**

Marketing Manager - (Brand Management, Digital, Analytics, Corporate Communication, and PR)

The Marketing Manager will be a pivotal leader in driving Harbour Air’s brand, marketing, corporate communication, and public relations efforts. This role encompasses responsibility for brand management, digital marketing strategy, analytics, corporate communications, and campaign execution, all while fostering collaboration across departments to deliver seamless customer experiences. With a focus on innovation, strategic implementation, and effective communication, this position plays a crucial role in maintaining Harbour Air’s leadership in seaplane travel and enhancing its corporate reputation.

**WORK HOURS**: Office hours

**LOCATION**: 1055 Canada Pl, Vancouver

**TERM**: Full-Time Permanent

**DEPARTMENT**: Commercial

**COMPENSATION AND BENEFITS**: Competitive wage extended medical and dental, revenue share program, flight perks (including buddy passes and global inter-airline partnerships), discounts at local restaurants and partner organizations, uniform, staff events and much more

**Key Responsibilities**:
**1. Marketing Department Leadership**
- **Strategic Oversight**: Plan, develop, and implement structured processes and tools for executing marketing and communication initiatives efficiently and effectively.
- **Operational Management**: Address day-to-day challenges, provide guidance on marketing queries, and troubleshoot operational and communication issues.
- **Supplier and Consultant Oversight**: Manage relationships with external vendors, consultants, and PR agencies to ensure quality deliverables while adhering to budgetary constraints.
- **Team Supervision**:

- Lead, mentor, and manage the marketing team to drive productivity and foster professional growth.
- Oversee performance management, leave approvals, and individual development plans.
- **Performance Reporting**: Provide comprehensive marketing and PR performance reports with actionable insights and strategic recommendations.
- **Collaboration with Leadership**: Work closely with the Head of Marketing & Public Affairs to align marketing and communication efforts with organizational priorities and resolve team-related matters.

**2. Campaign, Corporate Communication, and Project Management**
- **Brand and Communication Strategy**:

- Develop and execute roadmaps for strategic brand-building initiatives, corporate communication plans, and tactical promotional campaigns.
- Ensure alignment with the company’s overall goals and target audience needs.
- **Brand Monitoring**: Track and analyze brand sentiment, conduct competitive benchmarking, and take corrective actions as necessary.
- **Consistency Across Touchpoints**: Ensure the Harbour Air brand is consistently represented across all channels, including communications, PR materials, digital platforms, loyalty programs, corporate collateral, lounges, and other branded assets.
- **Corporate Communication and PR**:

- Craft compelling corporate messages, press releases, and media kits to communicate Harbour Air’s achievements, initiatives, and community involvement.
- Serve as the key contact for media relations, managing journalist inquiries and facilitating interviews.
- Manage crisis communication efforts, ensuring clear, timely, and effective responses.
- Strengthen relationships with local and national media to enhance Harbour Air’s visibility and reputation.
- **New Product Launches**: Design and manage the introduction of new products, including concept development, communication strategy, and launch execution.
- **Agency Collaboration**: Oversee creative, PR, and digital agencies, as well as in-house designers, ensuring timely and quality delivery of all marketing and communication assets.

**3. Digital Marketing and Analytics**
- **Digital Strategy Development**:

- Lead the planning and execution of digital marketing initiatives, including paid media, organic content, and social media campaigns.
- **Analytics and Insights**: Monitor campaign performance, analyze metrics, and implement data-driven improvements to maximize ROI.
- **SEO Management**: Create and manage effective on-site and off-site SEO strategies to improve digital visibility and search rankings.
- **Website Content**: Ensure up-to-date, accurate, and engaging content across all Harbour Air web platforms.

**4. Cross-Functional Collaboration**
- Work closely with internal teams such as Revenue Management, Network Planning, Sales, and Customer Experience to align marketing and communication efforts with broader business objectives.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns, effective go-to-market (GTM) strategies, and unified messaging across all touchpoints.

**5. Market Research and Strategic Planning**
- **Market Insights**: Initiate and oversee research projects to identify market trends, customer needs, and potential growth areas.
- **Competitiv

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