Manager, Marketing and Communications

5 months ago

North York, Canada Canadian Mental Health Association Toronto Branch Full time

**Manager, Marketing and Communications** -** **Full-Time Permanent**:
**The Role and Opportunity**:

- Our Manager, Marketing and Communications, will build and maintain the foundational functions of external communications including organizational marketing. You will leverage your strong writing and communications skills to champion our brand and implement innovative communication and marketing plans & strategies to leverage external stakeholder engagement and its impact on philanthropic activities. Through close collaboration with our Manager of Internal Communications, you will ensure our external communications remain aligned with our brand and key messages.

Reporting to the Chief of Philanthropy, the Manager, Marketing and Communications is responsible for producing external marketing and communications strategies that advance CMHA Toronto’s brand visibility, reach and impact. This role will be responsible for the strategic oversight and management of CMHA Toronto’s annual communications calendar and plan to integrate with and compliment internal communications while advancing philanthropic strategies, advocacy and awareness. The Manager, Marketing and Communications will serve as an integral member of the Philanthropy team and will work closely with CMHA Toronto leadership to develop and deploy messaging to advance and differentiate CMHA Toronto’s brand and positioning within the Greater Toronto Area (GTA). The Manager, Marketing and Communications will have a knowledge and understanding of current communications and marketing trends and practices and will utilize strategies that promote anti-racism and anti-oppression.

**About CMHA Toronto**
- CMHA Toronto is the city’s leading community mental health agency. We provide accessible, quality care for Toronto residents through programs, research and advocacy that create belonging and hope. At CMHA Toronto, we take a client-first, recovery-oriented approach to supporting people and their families when they experience mental health challenges or live with mental illness. By integrating health and social care, we provide services that aid in long-term wellness including housing, employment, community connections and so much more. Our goal? Help everyone thrive in the community.

**Responsibilities**

**1) External Communications**:

- Champion CMHA Toronto, our brand, and our impact both internally and externally
- Maintains CMHA website in collaboration with web developer to ensure effective promotion of CMHA programs, services, campaigns and initiatives in accordance with Accessibility for Ontarians with Disabilities Act (AODA) and standards.
- Works closely with internal communications staff to ensure brand and key message alignment between internal and external communications.
- Communicating program and organizational initiatives across web, print and media outlets.
- Coordinate with CMHA Ontario and CMHA National when and where required to execute coordinate communications campaigns and national/provincial advocacy.
- Work cross-departmentally to develop, implement, execute and evaluate marketing campaigns and strategies to fulfill program and service mandates.
- Develop communications plans and marketing strategies including but not limited to creative concepts and design, SEO, websites and micro-sites, briefs, social media, Google AdWords, print and digital media/marketing, etc.
- Responsible for copy writing where and when required and works collaboratively with CMHA Toronto department areas and leadership to effectively communicate programs, services, fundraising and awareness raising campaigns.
- Provides leadership to CMHA Toronto’s annual communications calendar ensuring internal integration and alignment with annual campaign strategies.
- Develop, implement and evaluate marketing strategies for CMHA Toronto’s annual signature fundraising events and campaigns, digital appeals and annual campaign strategies where required.

**2) Strategic Planning & Engagement**:

- Develop and implement innovative communications and marketing strategies and plans while developing and maintaining the foundational functions of external communications.
- Develops and implements brand strategy that is aligned with CMHA Ontario and CMHA Nationals brand guidelines.
- Develop and support tactical communications and marketing plans, campaigns and strategies that deliver focused and measurable results.
- Identify opportunities with media relations to raise visibility on program initiatives and impacts.
- Identify opportunities to raise visibility of program initiatives and impact with donors, community members, customers and other stakeholders.
- Continuously ensuring that the focus of our services achieves excellence both at a strategic and operational level.
- Being proactive, taking initiative and identifying/implementing quality improvement opportunities.
- Nurtures and forms meaningful internal and external relationships to advance philanthropy and

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