Vice-president, Marketing and Communications

7 months ago

North York, Canada iA Groupe financier iA Financial Group Full time

**PPI company overview**:
**PPI (an independent subsidiary of iA Financial)** is an Insurance Marketing Organization that sits between independent Advisors and insurance companies. From coast-to-coast, we provide value-added services and support such as digital tools, education, marketing, and processing, to help Advisors elevate and grow their business with a socially responsible mindset.

At PPI, each day you have the opportunity to make a meaningful difference when you support our independent insurance Advisors in providing financial security and peace of mind to their clients: Canadian families and businesses.

When you join PPI you will be part of a diverse, inclusive and equitable place to work that values different perspectives. You will benefit from a culture that is people-focused, inclusive and collaborative with opportunities to learn and develop your skills, develop your career and make a meaningful impact.

Our people drive our progress through innovative ideas and a commitment to excellence. We work hard and always ensure we have fun along the way.

PPI is pleased to provide employees with the flexibility of a hybrid work environment. This role is eligible for working from home up to 3 days per week.

**Vice-President, Marketing and Communications**

**Key Responsibilities**:

- Develop and implement a comprehensive marketing strategy and plan that aligns with the organization's goals and objectives and delivers an Advisor experience that makes PPI indispensable to them.
- Manage all employee communications to support PPI’s Talent and Culture area, including Recognition Program, ESG, D&I, charitable giving and sponsorship initiatives, and all other culture-related initiatives.
- Analyze and report on key marketing and communication metrics to identify trends and make data-driven decisions to optimize our marketing and communication efforts.
- Build and manage a team of marketing professionals to ensure that the organization's marketing and communications efforts are executed effectively and efficiently.
- Develop and execute marketing campaigns that drive leads, Advisor (and their clients, where applicable) engagement, and brand awareness.
- Create compelling, compliant content for our website, social media channels, and other marketing materials to effectively reach and engage with our target audiences.
- Work with senior management on strategic and Board presentations for content and design
- Work closely with key stakeholders across the organization to ensure that marketing and communication strategies are aligned with business objectives and priorities, and that team projects bridge messaging, design, and technology areas for maximum impact.

**Education, Experience and Skills**:

- Bachelor's or Master’s degree in Marketing, Communications, Business Administration, or related field
- 10+ years of experience in marketing and communications, with at least 5 years in a leadership role
- Proven track record of developing and implementing successful marketing and communication strategies - project management skills
- Exemplary written and verbal communication skills, with a keen focus on detail and accuracy
- Strong leadership and management skills, with the ability to motivate and lead a team to achieve results
- Demonstrated ability to analyze data, identify trends, and make data-driven decisions
- Strong understanding of best practices in marketing, communication, and digital media
- Ability to work collaboratively with cross-functional teams and stakeholders
- Adept at managing multiple projects and priorities simultaneously
- Experience in insurance, financial services or similar industry
- Bilingualism (English and French) an asset
- We thank all applicants for applying, however, only those selected for an interview will be contacted. Your resume may be used for other vacancies._

**Company Overview**:
**About**:
iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 50,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

**Our commitment to Diversity and Inclusion**:
At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

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