Marketing Specialist B2C

2 weeks ago

Abbotsford, Canada Phantom Screens Full time

At Phantom, our philosophy is to make life better. Not just for our customers, but for our employees too We’re currently looking for a full-time permanent Marketing Specialist, who has experience in a Business to Consumer (B2C) environment.

**If this is you**:

- A resident of the lower mainland, British Columbia
- A dynamic and creative individual, who enjoys optimizing social media platforms and web design
- Someone wanting to work from home, but doesn’t mind occasional visits to the office

**Then you could also be**:

- Working for the top selling screening solutions company in North America,
- Enjoying perks like causal work wear, competitive salary, and a phone allowance,
- Collaborating with influencers, external stakeholders, and our fun and hard-working team members.

If you’re ready to be staring at a different type of screen all day - hit that “Apply” button, we need someone like you

**What we value**:
At Phantom Screens we value all of our employees. We are committed to providing a safe, harmonious, and respectful work environment and we achieve that living our core values:

- To Speak the Truth
- To Pursue Excellence
- To Serve Each Other
- To Practice Stewardship

**Work Environment**:
This is a remote work position, however, some travel to the office, Abbotsford, BC, for corporate events and strategy/team meetings is required (approximately once per month).
Monday to Friday 8:00 am to 4:30 pm
Sometimes you may be asked to travel between Canada and the United States (valid passport required).

**Key Responsibilities**:

- Digital and Analytic Responsibilities, including but not limited to, implementing event tracking, report/dashboard customization, reporting, data analysis, advanced analytics, continual learning, social media analytics, coop-marketing, consumer research (UX/UI), and campaign auditing.
- Using specific Digital and Analytic tools such as Google Tag Manager (GTM), Google Analytics 4, Looker Studio dashboards, LinkedIn and Meta.
- Work with Research partners to measure customer satisfaction, analyze market trends, and tap into potential areas for growth. Findings will be the bedrock for strategies that enhance customer engagement and foster loyalty.
- Create and deliver a broad range of communications pieces to promote Phantom Screens across internal and external audiences.
- Collaborate with marketing team members to identify appropriate marketing solutions for internal and external stakeholders using existing templates and marketing portfolio items.
- Provide day-to-day online and offline marketing support to internal teams and projects as assigned.
- Assist in the creative process, brainstorming, and development for upcoming marketing campaigns as well as the annual Strategic Marketing Plan.
- Maintain all corporate web properties, including any related URLs, and carry out or arrange for any edits and revisions on our corporate website as required.
- Contribute to the development of corporate social media strategic plan including page creation, campaigns, user tracking, and target audience engagement.
- Work with editorial partners to drive SEO in content creation and content programming.
- Conduct social media audits to ensure best practices are being used.
- Monitor key online marketing metrics to track success.
- Design and execute digital media campaigns aligned with business goals.
- Gather and analyze marketing performance data, provide monthly web analytics reports, and make recommendations to optimize online marketing programs with a focus on marketing effectiveness and continuous improvement.

**What you’ll bring to the job**:

- Superior writing skills and experience in creating a variety of correspondence, including business proposals, memos, and letters, press articles, and advertising/brochure copy.
- Proficient in the use of the Microsoft Office Suite of programs.
- Proficiency in graphic design software (Adobe Photoshop, InDesign and Illustrator).
- Broad experience and understanding of marketing and communications practices.
- Able to accomplish multiple and changing priorities by appropriately structuring workflow.
- A keen understanding of the need to maintain confidentiality.
- Strong interpersonal and communication skills, and the ability to develop and maintain strong internal and external relationships.
- A keen understanding of team dynamics and collaboration yet works independently if necessary.
- Expertise in GTM, Google Analytics 4, and Looker Studio, with a keen eye for identifying and tracking key conversion points in the customer journey.
- In-depth understanding of social media platforms, particularly in managing and scaling targeted advertising campaigns for business partners.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-based actionable recommendations.
- Capable of presenting complex information clearly and engagingly to diverse audiences.

**Why people love Phantom**:

- Workplac

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