Digital Marketing Specialist

2 months ago


Abbotsford, Canada SiteDocs Full time

**SiteDocs** is one of Canada’s fastest growing SaaS companies and is listed by Gartner owned Capterra Software Review Site as one of the highest rated EHS Software Platforms on the planet. We are the leading provider of paperless safety management and we pride ourselves in creating innovative products that raise the standards of excellence in safety across multiple industries.

**Why Work for SiteDocs?**
- A competitive salary
- Great health and benefits package
- Fun team atmosphere (we think we’re a pretty great group of people to work with)
- Room to grow; there is a career path at SiteDocs
- Work from home options

**What will you do as a Digital Marketing Specialist?**
- Improve conversion rates, lead quality, $/Opp, and ROAS
- Develop weekly/monthly testing rhythms that create, analyze and implement learnings on all digital platforms with the purpose of improving and growing new business revenue.
- Work with marketing team to execute, from concept to completion, testing in order to optimize performance as it relates to website, landing pages, paid/social media ad optimization
- Conduct market and competitor research to develop lead generating marketing strategies
- Identify language/copy/themes/content that will appeal and resonate with our audiences
- Identify opportunities and draw actionable insights from campaign performance data to optimize growth to increase new business growth
- Strong collaborative working relationship needed with the Video Advertising Content Creator.
- Optimize WordPress website, UI and SEO using best practices
- Other duties as assigned

**Helpful Skills, Attributes and Experience**
- You get excited about using data and well-designed processes to inform decisions
- You’re an outcome getter, not a task accomplisher
- Ambitious, strategic, and passionate about sales and marketing
- You take initiative and don’t wait for projects to come to you, you create projects to achieve results
- You enjoy technology and are comfortable with the intricacies that go along with Software
- You’re a lifelong learner who enjoys learning new methods, technologies, and paradigms
- Coachable. You enjoy feedback and continual improvement
- You’re a problem solver and able to come up with creative solutions
- You approach all interactions with kindness, understanding, and respect

**_ You’re going to love it here_**

Our success is rooted in a wonderfully wholesome culture, best defined by our four overarching values:

- Authentic Relationships - People are never a means to an end.
- Continuous Learning - Test every assumption and never stay stagnant.
- Interdependence - We build systems that require everyone to perform with excellence, we are a team, and we succeed or fail together.
- Data Driven Decisions - Because wisdom requires understanding the facts of the matter, disputes between competing perspectives are resolved with data.



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