Product Marketing Manager

6 months ago

Toronto, Canada Xello Full time

**Xello is looking for a Product Marketing Manager (1 Year Contract)
**_**

Who are you?**:
You are curious, empathetic, and adaptable. As a key player on the Xello Marketing team, you will empower others through your expert ability to leverage market and competitive insights to craft narratives and stories that will attract and retain clients. Highly collaborative, you’re able to forge strong relationships with Product Owners and Strategic Territory Managers to develop compelling messaging, collateral, and assets that convert prospects and drive product adoption.

With strong communication and interpersonal skills you’re able to efficiently and effectively disseminate messaging and resources in a way that resonates - ensuring both Sales and Success teams are armed with the tools and resources they need to grow company revenue and turn users into brand advocates.

Sound exciting to you? Read on

**What you’ll do**:

- Lead go-to-market strategies for new features, crafting clear, differentiating messaging that highlights benefits for potential and existing clients.
- Train customer-facing teams to effectively communicate our product's unique value, handle objections, and stand out against competitors.
- Develop and maintain enablement resources like pitch decks, one-pagers, and battle cards to enhance team knowledge and drive client engagement.
- Collaborate closely with product development, sales, and customer success teams. Your role is pivotal in aligning these departments towards common goals.
- Analyze market trends, competitive intel and client feedback to inform product development, messaging, and market positioning.
- Create region-specific collateral and messaging to effectively address and engage with local market needs.
- Regularly seek and integrate feedback to refine product messaging, features, and marketing strategies, ensuring all collateral remains current and relevant.

What we’re looking for
- 3+ years of experience in product marketing or a similar role in a B2B SaaS environment
- Proven ability to launch successful go-to-market campaigns and develop impactful messaging and sales enablement resources.
- Superior writing and storytelling skills
- Ability to manage multiple projects simultaneously, maintaining organization and meeting deadlines.
- Analytical thinker skilled in critically assessing campaigns and operational procedures.
- Ability to quickly forge strong relationships with multiple stakeholders and gain buy-in
- Natural curiosity and tendency to ask ‘why’ to get to the heart of clients’ needs
- Experience with education software is not required, but nice to have

**We’re Xello - Join us**

We are Xello (CASCAID in the UK), the leading developer of future readiness programs in North America and the UK and soon the world Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning.

We believe that by bringing our best selves to our work and collaborating with one another, we can change the world. We are a very diverse group of individuals who work hard, laugh often and share in each other’s lives. We are an inclusive, equal opportunity employer.

Embracing agile practices, an innovative mindset, and keeping our users at the heart of what we do, are just a few of the keys to our success.

In addition to working with leading technologies, we are committed to continuous learning and growth through internal/external training and mentoring, which includes a PD budget for every employee.

For our Canadian based staff, we also offer:

- Flexible work arrangements including hybrid and remote
- 4 weeks of vacation
- Employer-paid health and dental benefits
- 4-month top-up for parental leave
- Group RRSP with 3% matching

For our US based staff, we also offer:

- Remote work environment
- 4 weeks of vacation
- 80% employer-paid health benefits
- 4-month top-up for parental leave

For our UK based staff, we also offer:

- flexible work arrangements that include work from home
- 28 days annual leave (inc. 3 days at Christmas) + bank holidays. With additional annual leave days added to reward long service

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