Director, Communications
2 weeks ago
The Director, Communications is responsible for development of the Company’s strategic communications plan and execution of the plan. The role leads all internal and external communications for Seaspan Shipyards and Seaspan Marine Transportation under the umbrella of the Seaspan brand, with the mandate of promoting a positive corporate image for the Company targeted particularly at key stakeholder groups as well as fostering internal communications that build culture and support strategies, core purpose and values.
**Note: Due to business needs, this position is required to be fully on-site based at 2 Pemberton Avenue in North Vancouver.
**What you’ll do**
- Develops the overall communications plan for Seaspan, by understanding the company’s overall business objectives and strategies and then performing duties such as seeking input from the leadership team and identifying best communication vehicles, timing and practices for messaging that supports overall business objectives and strategies and a positive Company culture.
- Promotes Seaspan’s corporate image as an outstanding leader and as a responsible employer both internally and externally through a variety of communication means. Internally, this includes written communications, use of the employee intranet, facilitation of townhall messaging and presentations, and other employee-related communications. Externally, this includes developing a public relations plan, preparing key messaging for press releases, acting as media liaison and/or company spokesperson, oversight of the company website content, coordination of trade shows and other events.
- Coordinates with the VP Government Relations to ensure key messages and the Company’s strategic interests are represented in the communications strategy and plan.
- In alignment with the Company’s strategies, recommends key messaging and content for all press releases, interviews, earned media coverage and other forms of external communications. Writes speeches, FAQs, and briefing notes for executive appearances.
- Support the Manager, Stakeholder and Community Relations from a communications perspective for local events and general public and community engagement.
- Oversees the design and/or coordinates marketing materials including advertisements, marketing brochures, promotional items, exhibits and photography for all client groups, ensuring a positive, consistent messaging of the Company is directed to the target audience.
- Oversees the creative content and key messaging associated with a wide variety of internal and external company sponsored events, and attends these events to ensure smooth execution. Events may include charitable events, public relations, and various Seaspan sponsored special events, as well as townhalls and other employee events. The Director’s role includes ensuring Seaspan is presented in an appropriate and consistent manner and that any associated public materials are produced.
- As part of the communications plan, attends community, government, and industry events as a company representative, and ensures key messages are developed and delivered on behalf of the company. Is accountable for Seaspan’s communications budget, which includes advertising, tradeshows, photography, print materials, website design and updating, and other related expenses.
**What you’ll bring**
- Bachelor’s degree (or higher) in Journalism, Communications, Public Relations, Marketing, or related field.
- 10+ years of strategic communications, marketing, or public relations experience. Crisis communications experience a plus.
- Extensive experience writing, editing, information gathering and researching in a business environment to craft compelling and strategically relevant content that stands out from the crowd, connects, and resonates with all audiences - known and new - and brings the company’s customers to life.
- Demonstrated relationship building with the C-Suite and business leaders supporting and developing content for executive communications needs.
- Established strength in media relations and crafting, developing, and launching communications campaigns.
- Track record for getting things done, finding solutions to sophisticated challenges, and turning ideas into measurable plans.
- Talented writer with meticulous editing skills and an outstanding command of the English language.
- Have a journalist’s “nose” for a story and are highly creative, with a strong design sensibility.
- Curious and think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- Strategic problem solver, able to clearly articulate the business goal behind the creation of a piece, or series, of content.
- Understand the power of story to build a brand personality.
- Highly effective and self-motivated collaborator, a strong teammate with great communication skills, able to build consensus across and influencing a variety of internal business
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