Manager, Internal and Leadership Communications
1 week ago
Overview:
**Term: 6 months**
The Manager, Internal and Leadership Communications is responsible and accountable for identifying
and delivering strategic internal communications content, used across multiple channels, to advance the University’s internal and leadership communications strategy and support the University’s institutional goals. The position will develop and implement a wide range of communications plans and products for internal audiences.
The incumbent will provide input and support to the development and implementation of University of Waterloo’s internal and leadership communications strategy. Under the direction of the Director, Internal and Leadership Communications, the position works closely with a wide range of campus stakeholders to translate strategic activity into messages and activities that are relevant at a departmental and individual level, with a strong focus on people.
The position is responsible for planning, evaluating, developing, and delivering consistent, measurable
and creative internal communications of the highest quality to engage campus groups, which will further the reputation and strategic goals of the University.
The position covers a broad set of responsibilities requiring expertise in employee communications, storytelling, speechwriting and working knowledge of website best practices, social media, and digital marketing, as well as communications design, development and execution. The incumbent must be a highly skilled writer, with superior understanding of both traditional and new communication technologies, and a strategic thinker with deep experience.
**Responsibilities**:
Implement communication plans
- Under the direction of the Director, Internal and Leadership Communications, but often working directly in support of senior leaders across the campus, support a pan-University internal and leadership communications strategy that reflects and supports the central goals of the University
- Provide support and guidance to the Associate, Vice-President, Communications, and the Director, Internal and Leadership Communications and campus senior administrators in the delivery of internal communication
- Ensure consistency of voice and message across all internal channels
- Work with campus stakeholders to prepare messaging, speeches, reports, presentations, and other materials in support of an annual editorial plan for leadership communication
- Manage and coordinate all activity in internal communication plans, including deploying resources and managing risks.
- Establish two-way and face-to-face communication channels to build employee engagement
- Provide support and clarification to managers to ensure they are confident in delivering key messages and to strengthen the internal communication cascade
- Ensure the most appropriate and cost-effective channels mix and maximize the potential of digital channels
- Support the Emergency Communications Team in the delivery of the Emergency Response Plan as required
Insights and understanding
- Evaluate data and metrics to optimize content creation and distribution across internal channels. Use data and metrics to improve the effectiveness of online content
- Maintain a strong understanding of different internal audiences. Use this knowledge to ensure the tone, language and format of internal communication is easily accessible to and read by a range of campus groups
Influence and impact
- Explore employee engagement data to understand the context for internal communication, identify challenges and barriers and suggest actions for improvement
- Develop and deliver the overall evaluation approach for internal and leadership communication, using relevant tools and guidance
- Provide effective leadership to campus leaders and communicators to realize internal and leadership communication campaigns and plan
- Work collaboratively across all units of University Communications and University Relations
- Provide day-to-day leadership and guidance to communications colleagues across campus as required
Qualifications:
- University degree in English, political science, public relations, marketing, or a communications-related field
- 5+ years of progressive experience providing internal communication support in a complex, fast-moving and diverse corporate environment is essential
- Proven experience of working in an organization with a high-profile reputation, often in the media spotlight is an asset.
- Experience using web-based user interfaces to manage and maintain web content (e.g., web content management system, social media accounts)
- Extensive experience developing established objectives into material for targeted communications and engagement activities across a range of different channels and media, including face-to-face engagement
- Significant experience in writing, proofing, and editing material (including speeches), and of presenting proposals and plans to senior/board level executives
- Experience pro
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