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Digital Content Coordinator

3 months ago

Ottawa, Canada University of Ottawa Heart Institute Full time

**Posted date**
- Thursday, May 23, 2024**Deadline**
- Sunday, June 9, 2024**Start date**
- Thursday, August 1, 2024**Job type**
- Contract**Work hours**
- Full-Time**Competition number**
- ATF2422**Salary**
- From $74,000 to $89,000/year**Supervision**
- Director, Public Affairs**Number of vacancies**
- 1**Location**
- Remote and on site (hybrid model)Description

Reporting to the director of public affairs, the digital content coordinator serves as the Heart Institute's digital content advisor and coordinator. The incumbent works in close collaboration with members of the Heart Institute’s communications team to ensure alignment with our overarching content strategy.

This role optimizes the external audience's experience by ensuring a natural and well-rounded flow of content is in place between our website and other communication platforms and products. The role also serves to better meet the needs of our internal audiences by leveraging new opportunities in the Heart Institute’s intranet.

The digital content coordinator sets the foundation for subsequent digital updates and maintenance initiatives. For instance, the coordinator actively takes part in web migration projects involving other corporate websites of the Heart Institute (e.g., the website of the Ottawa Model for Smoking Cessation, and the Canadian Women’s Heart Health Centre) and the Heart Institute’s intranet.

This position is for you if you take pride in your work, care about the organization you work for, and want to make an impact on a high-profile project.

Key responsibilities
- The creation and implementation of a digital content plan.
- The digital content plan should focus on updating, managing, and maintaining external and internal content and on ensuring the right content is available at the right place and time.
- Perform a digital content assessment and build an inventory to identify what content to keep, adapt, update, remove and/or relocate.
- Make recommendations based on best practices as well as data, analytics, and qualitative information gathering. Recommendations will have to consider other communication products of the Heart Institute, such as publications (brochures, guides, tools, etc.) and social media platforms.
- Coordinate the implementation of the digital content plan while setting expectations for internal web content owners and supporting them.
- Establish a digital content review system and cycle with responsibility shared with web content owners to provide accurate and on-brand information to digital audiences.
- Evaluate the outcomes and outputs of the digital content plan with the goal of continuous improvement.
- Adapt the plan according to findings, user experience, and stakeholder input.
- Serve as an in-house advisor for digital content optimization balancing user-experience needs while promoting the Heart Institute’s strategic priorities.
- Liaise with a variety of web content owners, establishing clear lines for communication about the exchange of best practices and the provision of feedback.
- Develop and maintain an understanding of key digital audiences, such as patients, researchers, healthcare professionals, decision-makers, students and trainees.
- Use data and analytics to improve the Heart Institute’s digital content channels and communication campaigns.
- Keep up with the evolving landscape of digital communication channels and platforms.

**Requirements**:

- A bachelor’s degree or a college degree in communications, marketing, web development, public relations, **or** an equivalent combination of experience and training in a related field.
- Three to five (3-5) years of experience in:

- the development, implementation and evaluation of digital plans and strategies.
- the design, implementation and maintenance of large-scale organizational websites, **preferably **in an institutional setting (healthcare, university, government).
- using metrics to measure performance of websites, campaigns, and digital channels to deliver plans and strategies and provide recommendations.
- developing and producing digital/online resources (including web writing techniques and best practices).
- Advanced knowledge of:

- content management systems (Drupal is an **asset**) and tools, especially from a user’ and content creator’s perspective.
- Knowledge of best practices in digital marketing, including adaptive and responsive websites, online advertising, SEO/SEM, and mobile marketing.
- Knowledge of personas development, user journey and segmentation to be used for tactical and strategy roadmap is an **asset.**:

- Knowledge of layout production for graphic design support using Adobe Creative Cloud is an **asset**.
- Knowledge of various tools for web design, measurement and UX (e.g., wireframing, navigation tree, and statistical analysis software).

Competencies
- Strong project management skills with a focus on quality, speed and accuracy.
- Demonstrated capacity to build effective relati