Digital Marketing Specialist

2 weeks ago


Montréal, Canada MindGeek Careers Full time

**What you'll be doing**:
Benchmarking
- Monitoring industry changes and benchmarking against online competitors;
- Conduct market research to find answers about consumer requirements, habits and trends;
Implement Marketing strategies:

- Come up with creative strategies to test all elements as part of the site (ad traffic, marketing messages, calls-to-actions, banners, page layouts, page designs, page flows, etc.) to increase member acquisition, retention and optimize revenue;
- Work closely with the designer team and the integration team for the proper implementation of the tests;
- Optimize site/page performance to increase clicks and conversions;
- Monitor live tests to make sure everything works as intended;
Analysis:

- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies & return of its ROI;
- Analyzing traffic sources, metrics, and patterns on all web properties;
- Report on the progress of conversion optimization on a weekly and monthly basis through the delivery of key performance indicator reports and conversion test logs;
**What you'll need to be successful**:
**Must haves**:

- Degree in Business/Marketing with over 3 years relevant experience
- Experience with A/B testing and digital marketing campaign optimization, including advertising, User Experience, and landing page optimization
- Understanding of basic website design and development and work closely with Designer and developer to optimize the websites
- Comfortable with all types of content (website will primarily have straight content but we also have gay and trans videos)
- Creativity
- Organized person able to manage with multiple tasks at the same time

**Nice to haves**:

- Experience in a scrum and sprint environment would be considered as an asset

**As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees**

**In this role you may be exposed to adult content



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