Content Marketer

3 weeks ago


Cambridge, Canada InControl Diapers Full time

**About InControl Diapers**:
InControl Diapers is a market leader in the adult diaper industry, dedicated to improving the quality of life for those experiencing incontinence. Our focus is on providing a comfortable, reliable, and discreet solution that meets the needs of our diverse customer base.

**Job Overview**:
**Key Responsibilities**:
**Content Creation**: Develop engaging content that can be used in marketing or advertising campaigns. This may include blog posts, articles, social media posts, newsletters, videos, and podcasts, among other types of content.

**Content Strategy**: Plan and implement a comprehensive content strategy to drive traffic, engagement, leads, and customer retention.

**SEO**: Improve our online content considering SEO and Google Analytics. Track and analyze website traffic flow and provide regular internal reports.

**Brand Consistency**: Ensure all content aligns with the brand's identity, voice, and audience, maintaining a consistent brand message across all channels.

**Customer Engagement**: Use content to build and maintain customer engagement, responding to comments, and receiving feedback.

**Market Research**: Stay up-to-date on industry trends and make recommendations for adjustments to communications strategies and practices.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 3-5 years of experience in content creation and marketing.
- Strong knowledge of communication practices and techniques.
- Outstanding written and verbal communication skills.
- Must be able to multitask and work well under pressure.
- Excellent knowledge of social media platforms and trends.
- Proficient in content management systems (CMS), SEO principles, and Google Analytics.
- Experience with graphic design software is a plus.
- Knowledge of the healthcare or adult care industry is advantageous.

**Why Work for InControl Diapers?**

Joining the InControl Diapers team means contributing to a company that cares for people in their times of greatest need. We offer a competitive compensation and benefits package, a flexible working environment, and the chance to make a real difference in people's lives.

**Application Instructions**:
**Job Types**: Full-time, Permanent

**Salary**: $45,000.00-$65,000.00 per year

**Benefits**:

- Extended health care
- Profit sharing
- Store discount

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Cambridge, ON N1R 7P3: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 2 years (required)

Work Location: In person



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