Marketing Content Specialist

6 months ago

Cambridge, Canada ATS Automation Tooling Systems Full time

**Be part of the change. Help us build better automation.**

From concept to deployment, our team is focused on helping our customers realize the connection between Smart Conveyance and higher performing automation. If you’re looking to drive change in the automation industry, working with an innovative and collaborative team, SuperTrak CONVEYANCE is the place for you.

**JOB SUMMARY**:
We are looking for an experienced Marketing Content Specialist to join our team. As a key member of the Marketing team, you will be responsible for creating, tracking, and analyzing content across a variety of platforms including digital, print, and social. You will work with a variety of stakeholders to take complex concepts and turn them into digestible pieces of content for a technical audience.

**SPECIFIC RESPONSIBILITIES**:

- Create (write & edit) content for a variety of platforms and campaigns, including web, social media, blog, and print.
- Develop and expand on our current content strategy to increase brand awareness and generate top of funnel activity to support growth targets.
- Support internal teams by creating collateral and sales enablement tools.
- Work closely with digital marketing to evaluate and implement SEO/keyword tactics into content strategy.
- Plan and execute social media strategy and presence across channels to expand our reach and engage our targeted audience.
- Closely measure and analyze specific content KPIs/metrics to optimize our content strategy. Perform A/B testing to leverage customer intent.

**Additional Information**:
**QUALIFICATIONS**:
**Education**:

- Post-secondary education, specializing in Marketing, communications or related discipline.

**Skills and Experience**:

- 5+ years’ experience in writing/journalism, marketing, or content related role.
- Experience writing and optimizing content with keywords and SEO.
- Experience with Adobe Creative Suite, WordPress, social media management tools, marketing automation tools and project management tools.
- A creative thinker who has a keen eye for design.
- Superior writing/editing skills with a strong attention to detail.
- Experience in manufacturing, automation or engineering will be considered a strong asset.
- Experience working with or within a B2B environment is ideal.
- Able to work in a fast-paced environment and manage multiple priorities.
- A self-starter who can take a task and run with it You aren’t afraid to share ideas and make suggestions for improvement.
- You can confidently interact and engage with a variety of personalities to elicit information and feedback.

LI-AB1

**At ATS, it starts with our People**

We believe the foundation of a great company is having the best team and winning as a team. Take your place among the best in the business and grow your career with the SuperTrak CONVEYANCE division at ATS Automation. Join an environment where a passion for innovation is combined with an uncompromised commitment to quality.

**Why Join ATS?**
- Be a part of a thriving organization that is a global leader in advanced automation solutions
- Collaborate with other bright, talented professionals focused on innovation and continuous improvement
- Discover opportunities for growth within ATS as we strive to develop, engage, empower, and energize our people
- Make an impact and give back to our community in a meaningful way
- Work in a safe, positive, and inclusive environment where everyone is respected and given the opportunity to do their best
- Enjoy an attractive compensation package including flexible work schedules (where applicable)
- Participate in company sponsored BBQs, annual picnics, and holiday parties
- And much more

ATS is in compliance with the Accessibility for Ontarians with Disability Act (AODA), 2005 and will, upon request, assist those who may require specific accommodations due to a personal disability. We would ask that those who require assistance to notify our offices as soon as possible if accommodation is necessary.

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