Marketing Content Specialist
5 months ago
**JOB SUMMARY**:
We are looking for an experienced Marketing Content Specialist to join our team. As a key member of the Marketing team, you will be responsible for creating, tracking, and analyzing content across a variety of platforms including digital, print, and social. You will work with a variety of stakeholders to take complex concepts and turn them into digestible pieces of content for a technical audience.
**SPECIFIC RESPONSIBILITIES**:
- Create (write & edit) content for a variety of platforms and campaigns, including web, social media, blog, and print.
- Develop and expand on our current content strategy to increase brand awareness and generate top of funnel activity to support growth targets.
- Support internal teams by creating collateral and sales enablement tools.
- Work closely with digital marketing to evaluate and implement SEO/keyword tactics into content strategy.
- Plan and execute social media strategy and presence across channels to expand our reach and engage our targeted audience.
- Closely measure and analyze specific content KPIs/metrics to optimize our content strategy. Perform A/B testing to leverage customer intent.
**Additional Information**:
**QUALIFICATIONS**:
**Education**:
- Post-secondary education, specializing in Marketing, communications or related discipline.
**Skills and Experience**:
- 5+ years’ experience in writing/journalism, marketing, or content related role.
- Experience writing and optimizing content with keywords and SEO.
- Experience with Adobe Creative Suite, WordPress, social media management tools, marketing automation tools and project management tools.
- A creative thinker who has a keen eye for design.
- Superior writing/editing skills with a strong attention to detail.
- Experience in manufacturing, automation or engineering will be considered a strong asset.
- Experience working with or within a B2B environment is ideal.
- Able to work in a fast-paced environment and manage multiple priorities.
- A self-starter who can take a task and run with it You aren’t afraid to share ideas and make suggestions for improvement.
- You can confidently interact and engage with a variety of personalities to elicit information and feedback.
LI-AB1
**At ATS, it starts with our People**
We believe the foundation of a great company is having the best team and winning as a team. Take your place among the best in the business and grow your career with the SuperTrak CONVEYANCE division at ATS Automation. Join an environment where a passion for innovation is combined with an uncompromised commitment to quality.
**Why Join ATS?**
- Be a part of a thriving organization that is a global leader in advanced automation solutions
- Collaborate with other bright, talented professionals focused on innovation and continuous improvement
- Discover opportunities for growth within ATS as we strive to develop, engage, empower, and energize our people
- Make an impact and give back to our community in a meaningful way
- Work in a safe, positive, and inclusive environment where everyone is respected and given the opportunity to do their best
- Enjoy an attractive compensation package including flexible work schedules (where applicable)
- Participate in company sponsored BBQs, annual picnics, and holiday parties
- And much more
ATS is in compliance with the Accessibility for Ontarians with Disability Act (AODA), 2005 and will, upon request, assist those who may require specific accommodations due to a personal disability. We would ask that those who require assistance to notify our offices as soon as possible if accommodation is necessary.
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