Marketing Content Writer

5 months ago

Cambridge, Canada Cowan Insurance Group Full time
At Cowan, we are passionate professionals who are dedicated to doing what’s right for our clients. Reporting directly to the Senior Manager, Digital the Marketing Content Writer is integral to the management and execution of the Cowan content sales strategy.

What you will do:

The Marketing Content Writer is part of a team responsible for drafting, implementing and measuring coordinated sales content. 

Key responsibilities: 

Act as a subject matter expert for business unit stakeholders, providing recommendations on tone, messaging, and deployment channels for campaigns.Develop, write, and edit marketing-focused content for lead generation and sales enablement; includes website copy, marketing materials (online, print), advertising copy, and sales collateral.Work with leadership and the marcom team to align content to the corporate editorial calendar ensuring that content reflects seasonal industry trends, and corporate growth priorities.Work with the digital team to optimize new pages and sections on our web properties.Maintain a high level of SEO driven content across Cowan branded websites, landing pages, and microsites, performing periodic audits looking for opportunities to enhance SEO, SERP position and customer value.Align all public-facing website content with established best practices for brand and regulatory compliance.Coordinate mass email deployments and automated campaigns, including landing pages.Work with stakeholders to craft content strategies that align to both our corporate and line of business sales strategies.Work with sales and operations teams to craft the Cowan sales voice, creating messaging and scripts that focus on generating new business.Positively represent Cowan Insurance Group and its brand, mission, vision, and values to all external stakeholders and employees. 

What you will bring:

Bachelor's degree in English, Marketing, Communications, or the Liberal Arts with equivalent work experience.4+ years of progressive professional experience in a content marketing or marketing communications role with key responsibilities including content creation and campaign management.Experience working with analytics platforms, ad platforms, and CRM tools HubSpot experience preferred.Experience in a B2B environment, insurance preferred.Self-starter with healthy business curiosity and an intrinsic desire to continually learn and grow.Excellent verbal and written skills for engaging a range of audiences - internal, media, prospects, clients, industry partners, etc.

Who we are:

Proudly independent and Canadian-owned, Cowan Insurance Group has been a true market leader in the insurance industry since 1927. With an extensive range of product offerings and integrated commercial and personal insurance, group benefits, and wealth management solutions, we provide our clients with outstanding customized, comprehensive insurance and risk management professional advice and placement. 

Recognized as one of Canada's Most Admired Cultures and a Canada's Best Managed Companies Platinum Club Member, Cowan Insurance Group's award-winning client-centric approach emphasizes innovation, excellence, and collaboration. Join our team as we prepare for our centennial celebration in 2027

What sets us apart?

Be in good company

Integrity matters. It drives our award-winning workplace culture and fuels our collective desire to help our clients, employees, and communities thrive.

Challenge your thinking

You're valued for your passion, drive and creativity. The pace is fast, but the work is meaningful, interesting, and complex, just the way you like it.

Grow together

We believe in your potential. If you’re looking to develop your expertise with learning opportunities and mentoring, we’ll make that happen.

Benefits and perks

Competitive salary Participate in our comprehensive benefits plan on day one — no waiting period Company-matched Retirement Savings Plan Company-paid training and development courses Community involvement Hybrid work environment

Are you interested?

Please Apply

This position is subject to appropriate background checks that may include, credential, employment, credit, criminal and reference checks.

While we appreciate the interest of all applicants, we will contact only those selected for interviews. If you are an applicant with disabilities and require accommodations, please let us know at the time of our contact so that we may arrange for their provision. 

We are an Equal Opportunity Employer. Employee candidates will be selected strictly on the basis of an individual's technical qualifications, knowledge and experience, as they relate to the requirements of a particular position. Selections will be made without regard to: race, ancestry, place of origin, colour, ethnic origin, citizenship, creed (religion), sex, sexual orientation, handicaps (physical or mental), age, marital status, family status, or the receipt of public assistance or record of offences. 

#LI-Hybrid

  • Content Writer

    1 week ago

    Cambridge, Ontario, Canada Lone Wolf Real Estate Technologies Inc Full time

    Role SummaryAt Lone Wolf Real Estate Technologies Inc, we are seeking a skilled Content Writer to join our Marketing team. The ideal candidate will have a passion for writing and be able to create engaging content that resonates with our audience.Key Responsibilities:Develop and implement a content strategy that aligns with our brand's messaging and...

  • Marketing Content Specialist

    3 weeks ago

    Cambridge, Ontario, Canada Cowan Insurance Group Full time

    About the Role:Cowan Insurance Group is seeking a skilled Marketing Content Writer to join our team. As a Marketing Content Writer, you will be responsible for creating engaging and informative content that showcases our company's expertise and values.Key Responsibilities:Develop and implement a content strategy that aligns with our corporate goals and...

  • Marketing Content Specialist

    3 weeks ago

    Cambridge, Ontario, Canada Cowan Insurance Group Full time

    About the RoleCowan Insurance Group is seeking a highly skilled Marketing Content Writer to join our team. As a key member of our marketing team, you will be responsible for creating engaging and informative content that resonates with our target audience.Key ResponsibilitiesDevelop and implement a content strategy that aligns with our business objectives...

  • Marketing Content Specialist

    4 weeks ago

    Cambridge, Ontario, Canada Cowan Insurance Group Full time

    About the RoleCowan Insurance Group is seeking a highly skilled Marketing Content Writer to join our team. As a key member of our marketing team, you will be responsible for creating engaging and informative content that resonates with our target audience.Key ResponsibilitiesDevelop and implement a content strategy that aligns with our business objectives...

  • Marketing Content Specialist

    2 weeks ago

    Cambridge, Ontario, Canada Cowan Insurance Group Full time

    About the Role:Cowan Insurance Group is seeking a highly skilled Marketing Content Writer to join our team. As a Marketing Content Writer, you will be responsible for creating and implementing a content sales strategy that drives business growth and customer engagement.Key Responsibilities:Develop and write high-quality marketing-focused content for lead...

  • Marketing Content Specialist

    4 weeks ago

    Cambridge, Ontario, Canada Cowan Insurance Group Full time

    About the RoleCowan Insurance Group is seeking a highly skilled Marketing Content Writer to join our team. As a key member of our marketing team, you will be responsible for creating engaging and informative content that resonates with our target audience.Key ResponsibilitiesDevelop and implement a content strategy that aligns with our business objectives...

  • Marketing Content Specialist

    4 weeks ago

    Cambridge, Ontario, Canada Cowan Insurance Group Full time

    About the RoleCowan Insurance Group is seeking a highly skilled Marketing Content Writer to join our team. As a key member of our marketing team, you will be responsible for creating engaging and informative content that resonates with our target audience.Key ResponsibilitiesDevelop and implement a content strategy that aligns with our business objectives...

  • Marketing Content Specialist

    4 weeks ago

    Cambridge, Ontario, Canada Cowan Insurance Group Full time

    About the RoleCowan Insurance Group is seeking a highly skilled Marketing Content Writer to join our team. As a key member of our marketing team, you will be responsible for creating engaging and informative content that resonates with our target audience.Key ResponsibilitiesDevelop and implement a content strategy that aligns with our business objectives...

  • Marketing Content Specialist

    4 weeks ago

    Cambridge, Ontario, Canada Cowan Insurance Group Full time

    About the RoleCowan Insurance Group is seeking a highly skilled Marketing Content Writer to join our team. As a key member of our marketing team, you will be responsible for creating engaging and informative content that resonates with our target audience.Key ResponsibilitiesDevelop and implement a content strategy that aligns with our business objectives...

  • Marketing Content Specialist

    3 weeks ago

    Cambridge, Ontario, Canada Cowan Insurance Group Full time

    About the RoleThe Marketing Content Writer is a key member of our team, responsible for developing and implementing a comprehensive content strategy that aligns with our business objectives. This role requires a strong understanding of marketing principles, excellent writing and communication skills, and the ability to work collaboratively with...

  • Technical Writer

    7 months ago

    Cambridge, Canada ATS Corporation Full time

    **MAJOR DUTIES**: The Technical Writer will create and edit written content and create illustrations for custom automation systems. Through demonstrated exposure to cutting-edge technologies in the automation field the Technical Writer will execute all documentation activities with a high degree of attention to detail and precision. **SPECIFIC...

  • Marketing Content Strategist

    4 months ago

    Cambridge, Canada ATS Corporation Full time

    **OVERVIEW**: ATS Global Service is an industrial services provider that helps manufacturers control operating costs, reduce unplanned downtime, and maintain optimal performance over the lifecycle of their industrial automation systems. ATS Global Service is a division of ATS Corporation (TSX: ATS) (NYSE: ATS), an industry-leading automation solutions...

  • Digital Media and Web Content Creator

    5 months ago

    Cambridge, Canada Stag Shop Full time

    **Digital and Social Media Specialist** - **Overview**:_ This position will report to the Marketing Director, and be responsible for the day-to-day management and coordination and collaboration of social media account content and accounts along with other digital marketing tasks. They will help create and distribute content optimized for our social media...

  • Marketing Content Specialist

    5 months ago

    Cambridge, Canada Cowan Insurance Group Full time

    At Cowan, we are passionate professionals who are dedicated to doing what’s right for our clients. Reporting directly to the Senior Manager, Digital the Marketing Content Specialist is integral to the management and execution of the Cowan content sales strategy. **What you will do**: The Marketing Content Specialist is part of a team responsible for...

  • Marketing Content Specialist

    5 months ago

    Cambridge, Canada ATS Automation Tooling Systems Full time

    **JOB SUMMARY**: We are looking for an experienced Marketing Content Specialist to join our team. As a key member of the Marketing team, you will be responsible for creating, tracking, and analyzing content across a variety of platforms including digital, print, and social. You will work with a variety of stakeholders to take complex concepts and turn them...

  • Digital Media and Web Content Creator

    5 months ago

    Cambridge, Canada Stag Shop Full time

    **Overview**: This position will report to the Marketing Director, and be responsible for the day-to-day management and coordination of all social media accounts along with other digital marketing tasks. They will help create and distribute content optimized for our social media platforms and support the work of the web/ marketing team in the planning,...

  • Social Media and Web Content Creator

    5 months ago

    Cambridge, Canada Stag Shop Full time

    **Overview**: The social media coordinator will report to the Marketing Director, and be responsible for the day-to-day management and coordination of all social media accounts. They will help create and distribute content optimized for our social media platforms and support the work of the web/ marketing team in the planning, development, execution and...

  • Marketing Content Specialist

    5 months ago

    Cambridge, Canada ATS Automation Tooling Systems Full time

    **Be part of the change. Help us build better automation.** From concept to deployment, our team is focused on helping our customers realize the connection between Smart Conveyance and higher performing automation. If you’re looking to drive change in the automation industry, working with an innovative and collaborative team, SuperTrak CONVEYANCE is the...

  • Communications and Marketing Specialist

    2 months ago

    Cambridge, Canada Grand River Conservation Authority Full time

    **Internal/External Job Posting** **Regular Full-Time Bargaining Unit Position** **Communications and Marketing Specialist** - **Who we are**_ The Grand River Conservation Authority (GRCA) has an international reputation for excellence in managing the natural resources of the largest inland river system in southern Ontario. Our team is made up of...

  • Communications and Marketing Specialist

    5 months ago

    Cambridge, Canada Grand River Conservation Authority Full time

    Who we are The Grand River Conservation Authority (GRCA) has an international reputation for excellence in managing the natural resources of the largest inland river system in southern Ontario. Our team is made up of committed and passionate experts in their fields, including scientists, engineers, researchers, educators, stewards, planners, foresters,...