Digital Marketing Account Manager

2 months ago

Mississauga, Canada BoomerangFX Full time

**Why BoomerangFX?**

BoomerangFX is more than just a SaaS tech company - we are North America’s fastest-growing cloud-based enterprise software and digital marketing company serving the private pay aesthetic medical industry in segments such as dermatology, med spa, plastic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech and Fortune 100 technology firms. Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising and lead generation in a single user-friendly solution - this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia, and the UK with industry-leading technology that is helping to modernize the inside of private healthcare practices. We are a company that thrives on innovation and out-of-the-box thinking. When you join BFX, you will be collaborating with a diversified and talented group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs. We foster a culture of teamwork and continuous learning with a strong commitment to diversity and inclusion.

**Your role in a nutshell**

The Digital Client Account Manager oversees client relationships directly and works closely with our marketing team. This role will interface with Landing Page Designers, Ads Specialists and Graphic Designers to be the voice of the client. The Account Manager is also a proactive mentor and trainer who effectively shares experiential knowledge of successful campaigns & profitable practices, as well as being a company-wide resource on digital marketing and industry trends.

**BOTTOM LINE**: You will use your understanding of digital marketing strategies and ability to monitor and analyze individual account performance to delight each client & grow revenue

**Scope Of Duties**
- Responsible for all digital marketing communications with the client, gaining approval of marketing output and communicating status and results to the client. Reach out to new clients in a timely manner and establish a friendly rapport from the beginning of the engagement. Whenever possible, try to be the single point-of-contact for any client interactions.
- Communicate closely with clients to understand their business challenges and how they can help solve those challenges with digital marketing services. Be familiar with the services of the clients in our vertical market(s), and their use of digital marketing solutions to drive leads and support branding objectives.
- Turn client requests into tasks for production teams in a timely manner communicating reasonable deadlines and priorities. Submit or obtain all necessary inputs from client for each task. Act as a consultant in communications with the client. Understand business objectives and respond with digital marketing ideas.
- Mediate escalated issues and ensure team members demonstrate a commitment to providing exceptional customer service. When key milestones are met (75% capacity), hire new Account Manager to your team. Manage team through mentorship, monitoring client interactions and setting achievable, quantitative goals each quarter.
- Present opportunities for client to increase their spend with the digital marketing team. Be accountable for measuring and reporting the results of each incremental step up. Identify and recommend future digital marketing features when clients inquire. Prioritize by what will make clients most willing to stay with BFX longer while increasing their profitability.

**WHAT YOU OFFER**
- Proven experience in digital marketing with oversight of ad management, landing page design and remarketing.
- Experience as an Account Manager in an agency is an asset.
- Skills in client relationships, ability to understand client business challenges and provide digital marketing solutions
- TECHNICAL SKILLS: Solid understanding of FB Ads, Google ads, Display ads, Landing Pages & Remarketing.
- PROJECT SKILLS: Proficient use of Excel, PowerPoint & Word to communicate across teams.
- CLIENT SKILLS: proven ability to thrill clients by listening to them, addressing their issues and providing exceptional digital solutions

**Most importantly, you share our values...**
- You roll up your sleeves
- You are agile
- You are resilient
- You never stop learning
- You want to be part of

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