Lead, B2B Marketing

5 days ago

Greater Toronto Area, Canada Dignity Health Global Education Full time

**Overview**

Dignity Health Global Education (DHGE) is a workforce development platform that enables healthcare systems and organizations to upskill and retain top talents. Dedicated to providing the best client experience, we develop custom online and hybrid programs and workforce development solutions that improves and positively impacts talent retention as much as patient health and quality of care.

**Role Summary**

**Key responsibilities**
- Providing leadership and direction to staff members throughout the organization
- Identifying new opportunities for growth within the company’s existing customer base by researching potential buyers’ needs and buying habits
- Manage the implementation and optimization of DHGE’s paid channels including (but not limited to): Google ads, Facebook / Instagram ads, LinkedIn ads, and/or Microsoft ads (Bing) as well as testing new platforms that could drive ROAS and campaign ROI
- Making sure all campaigns are of high standard, creative, and delivered within agreed timelines, and ensuring maximum conversions and ROI
- Implement tracking across all platforms and campaigns to ensure attribution is set up for accurate reporting
- Create and deliver timely and accurate campaign reporting through the use of various platforms such as: Google sheets, Sales Cloud (Salesforce CRM/Marketing Cloud), Google Analytics (GA4)
- Communicate effectively and lead the presentation of campaign results and actions taken to achieve the intended outcomes
- Responsible for ensuring effective budgetary allocation for the B2B marketing department
- Evaluate customer research, industry trends, market conditions, and competitor data
- Review new technologies, developments, and news to keep the company at the forefront of developments in digital marketing
- Collaborate with colleagues from across the organization, including the marketing, sales, and product teams

**Requirements**:
Knowledge/Skills
- Understanding B2B marketing best practices across various platforms
- Understanding of B2B marketing tracking, attribution, and how to measure performance against targets
- Strong technical and data analysis skills with the ability to convert insights into actionable items
- Be self-motivated and show an ability to work autonomously as and when required
- Feel comfortable in an environment that moves fast and changes often, where you will be measured against your ability to meet core objectives
- Be willing to seek feedback early and often. Welcome critique, candor, and respectful discourse

Experience
- Minimum of 8-10 years experience in B2B Marketing positions
- Proven experience in planning, executing, and optimizing B2B ad campaigns across different platforms: Google, LinkedIn, Facebook
- Proven working experience running successful B2B campaigns for awareness, lead generation, and conversion
- Managing budgets effectively to deliver on business results
- Demonstrating ROI and working towards weekly and monthly targets
- Effective at managing workload, prioritizing projects, and meeting tight deadlines in a fast-paced, results-driven organization
- Experience in working with Sales Cloud CRM/Marketing Cloud

Qualifications/Education
- Bachelor’s degree in Business Management, Marketing (or equivalent)
- Dignity Health Global Education is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please let us know._

  • Lead, B2B Marketing

    2 months ago

    Greater Toronto Area, Canada Dignity Health Global Education Full time

    Role: Lead, B2B Marketing Reporting to: SVP, Marketing Location: Toronto Role Type:Full time/Permanent (Remote/Hybrid) **Overview** Dignity Health Global Education (DHGE) is an EdTech company created to revolutionize workforce development for healthcare professionals. Backed by one of the largest not-for-profit health systems in the U.S., we develop...

  • B2b Marketing Manager

    1 week ago

    Toronto, Canada HRH Talent Solutions Full time

    Are you a strategic marketing professional with a passion for driving B2B success? Join our client’s dynamic and innovative team. Our client is seeking a talented B2B Marketing Manager to lead our marketing efforts, drive growth, and build strong relationships within the business community. **About the Company** Our client creates software solutions and...

  • Content Marketing Lead

    2 months ago

    Toronto, Canada Scoop Robotix Full time

    **About You** As a Content Marketing Lead, you will be responsible for shaping and implementing our content marketing strategy to attract, engage, and convert target audiences. As the Content Marketing Expert, you will have the opportunity to lead the creation and distribution of compelling content, leveraging your strategic vision and exceptional writing...

  • B2b Marketing Manager

    7 days ago

    Toronto, Canada Spectrum Health Care Full time

    Company Description **A rewarding opportunity awaits you!** Spectrum Health Care and Seniors for Seniors is one of Ontario’s largest providers of home support, nursing, senior companionship and special services. We are hiring a **B2B Marketing Manager **to join our team in **Toronto.** **The opportunity is yours if**: - You have 5+ years’ progressive...

  • Marketing Manager, B2B Information Display

    2 months ago

    Toronto, Canada LG Electronics Canada Full time

    As an industry expert, the B2B Information Display (ID) Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display and Commercial TV brand awareness in Canada while supporting the division’s short and long-term business objectives. PRINCIPAL...

  • Marketing Manager, B2B Information Display

    2 months ago

    Toronto, Canada LG Electronics Canada Full time

    As an industry expert, the B2B ID & IT Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display, Commercial TV, Laptop, Monitor and Projector brand awareness in Canada while supporting the division’s short and long-term business objectives. PRINCIPAL...

  • Marketing Manager, B2B Information Display

    1 day ago

    Toronto, Canada LG Electronics Canada Full time

    As an industry expert, the B2B Information Display (ID) Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display and Commercial TV brand awareness in Canada while supporting the division’s short and long-term business objectives. PRINCIPAL...

  • B2B Marketing Analyst

    3 weeks ago

    Toronto, ON, Canada Secure Digital Markets Full time

    Job Description: Job information B2B Marketing Analyst from the Company Secure Digital Markets , this latest B2B Marketing Analyst job vacancy is located in the city Toronto, ON located in the country Canada . This latest job opening is open to job seekers who have the latest education / graduate Bachelor Degree . Job Vacancies in this ...

  • B2B Marketing Analyst

    2 weeks ago

    Toronto, Ontario, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • B2B Marketing Analyst

    3 weeks ago

    Toronto, Ontario, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • B2b Marketing Analyst

    5 days ago

    Toronto, Canada Secure Digital Markets Full time

    At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our growing...

  • B2B Marketing Analyst

    3 weeks ago

    Toronto, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • B2B Marketing Analyst

    2 weeks ago

    Toronto, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • B2b Digital Marketing Manager

    2 months ago

    Toronto, Canada Dignity Health Global Education Full time

    **Overview** Dignity Health Global Education (DHGE) is a workforce development platform that enables healthcare systems and organizations to upskill and retain top talents. Dedicated to providing the best client experience, we develop custom online and hybrid programs and workforce development solutions that improves and positively impacts talent retention...

  • B2b Digital Marketing Manager

    2 days ago

    Toronto, Canada Dignity Health Global Education Full time

    **Overview** Dignity Health Global Education (DHGE) is a workforce development platform that enables healthcare systems and organizations to upskill and retain top talents. Dedicated to providing the best client experience, we develop custom online and hybrid programs and workforce development solutions that improves and positively impacts talent retention...

  • B2b Digital Marketing Manager

    2 weeks ago

    Toronto, Canada Dignity Health Global Education Full time

    **Overview** Dignity Health Global Education (DHGE) is an EdTech company created to revolutionize workforce development for healthcare professionals. Backed by one of the largest not-for-profit health systems in the U.S., we develop best-in-class education in the form of certificate and degree programs with some of the best educational institutions and...

  • B2b Marketing Communications Specialist

    1 month ago

    Toronto, Canada Serefin Full time

    B2B Marketing Communications Specialist Serefin is all about delivering exceptional client service. Our divisions include Serefin Health, Serefin Experiences, and Serefin Travel, designed to help clients navigate complex services. We help families with autistic children find the right services as part of AccessOAP. We help employees determine the best...

  • B2b Sourcing Specialist

    2 weeks ago

    Greater Toronto Area, Canada H20 Toronto Full time

    **About Us**: H2O Toronto is a pioneering provider of innovative water solutions, committed to delivering excellence in both product and service. We are currently seeking passionate individuals to join our team as B2B Sourcing Specialists. If you have a knack for sales, thrive in a dynamic environment, and are motivated by uncapped earning potential, we want...

  • B2B Marketing Analyst

    3 weeks ago

    Toronto, ON, Canada SDM Full time

    Please apply on Isarta.com At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an...

  • Marketing Manager B2B

    6 days ago

    Toronto, Canada Edgewood Health Network Inc Full time

    Be part of the work that’s changing lives. - Supervise B2B marketing team and effectively maintain budget - Act as a brand guardian ensuring that all marketing and business development activities reflect and ehance our brand values - BD team collaboration and Strategy Management - Collaborate with Business Development team on strategy - Stay up-to-date on...