B2b Marketing Manager

7 days ago

Toronto, Canada Spectrum Health Care Full time

Company Description
**A rewarding opportunity awaits you**

Spectrum Health Care and Seniors for Seniors is one of Ontario’s largest providers of home support, nursing, senior companionship and special services. We are hiring a **B2B Marketing Manager **to join our team in **Toronto.**

**The opportunity is yours if**:

- You have 5+ years’ progressive experience in Marketing, specifically in developing marketing programs and B2B (Healthcare industry experience is an asset)
- You are an expert in Marketing and enjoy driving lead generation and sales
- You are flexible, adaptable and thrive working in fast paced environment
- You’re looking for a rewarding career that is unique and uplifting
- You are a collaborative team player
- engaging your colleagues to drive success

**Job Description**:
**To be successful in this job, you will**:

- Support our marketing strategy for all business units by conducting marketing research and competitive analysis to identify market solutions for new service offerings
- Develop marketing plan and strategies aligned with corporate goals and sales objectives
- Collaborate with COO to develop sales channel and go-to-market strategy
- Understand service capacity at each branch to develop targeted promotions and campaigns to increase sales
- Design, plan, launch, manage, measure and report on marketing campaigns and initiatives
- Source and establish relations with advertising vendors; identify media buys, procure quotes and negotiate rates
- Collaborate with communications team to develop social media campaigns and digital strategies that support sales objectives and business expansion plans
- Coordinate the event logistics such as staffing, sign up, booth setup, marketing collateral, presentation opportunities, capturing attendee contact info and post event follow-up

**Qualifications**:
**Here is a little quiz to help you find out if you are the right "fit" for Spectrum Health Care.**
- I have 5+ years progressive experience in healthcare industry marketing
- I have experience in B2B relationships
- I love a challenge and enjoy finding unique solutions
- I am data driven and have experience using data and analytics to inform my decisions and strategies
- I love to work collaboratively as a team to meet organizational objectives

Additional Information

**Spectrum Health Care **is thrilled to be named one of **Canada’s Best Managed Companies.** This award recognizes top companies across Canada for overall performance, sustained growth, strategy, capabilities and innovation, culture and commitment, and leadership. Click **here** to learn more about this esteemed honour.

We thank all applicants, however, only those individuals selected for interviews will be contacted.

In accordance with the Accessibility for Ontarians with Disabilities Act 2005, upon request, support will be provided for accommodations throughout the recruitment process.

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